What type of cupon/discount

Discussion in 'Business Operations' started by Schrock Lawns, Jan 20, 2013.

  1. Schrock Lawns

    Schrock Lawns LawnSite Senior Member
    Posts: 944

    Theirs a company around here called merchant mailer that's like eddm but it's a booklet of different avertsisments and much cheeper about 1.5-2.5 cents designed printed and mailed per house depending on howmany you do . My question is what kind of coupons should I offer almost every add in their gas some type of cupon. I was thinking like 500off a 2500 install 10-20 percent off when they sign a full maint contract and Mabey like 2 mowings free when they sign a mowing contract or something I'm just kicking around some ideas gonna meet with the guy tommrow to talk about it
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  2. KrayzKajun

    KrayzKajun LawnSite Fanatic
    Posts: 10,742

    i would put out the money for the eddm postcards. those saturation mailers are what i call junk mail or the key to price shoppers. more hassle than its worth.
     
  3. Schrock Lawns

    Schrock Lawns LawnSite Senior Member
    Posts: 944

    I'm gonna try it once they go out march 7th and from what I've heard they give pretty good return they do it in zones and it's about 500-550 for the zone I want with 20k houses if I get one contract it'll pay for itself
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  4. LandFakers

    LandFakers LawnSite Fanatic
    from CT
    Posts: 6,227

    I get those in the mail, they go directly in the trash... But thats just me. 500 off of a 2500 install is a pretty hefty discount. i wouldnt go that far. Good luck
     
  5. Schrock Lawns

    Schrock Lawns LawnSite Senior Member
    Posts: 944

    Well I'm just kicking some ideas around I have really love expenses so I could swing that problay
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  6. ringahding

    ringahding LawnSite Senior Member
    Posts: 612

    maybe if the government relieves our industry of sales tax here in Minnesota, only then could I justify a discount...
     
  7. KrayzKajun

    KrayzKajun LawnSite Fanatic
    Posts: 10,742

    Amen. I dont offer discounts. You pay = I show up! :waving:
     
  8. corey4671

    corey4671 LawnSite Silver Member
    Posts: 2,931

    I offer $10 off the first service when a client texts THEYARDBOY to 90210 on their mobile phone.
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  9. GQLL

    GQLL LawnSite Senior Member
    Posts: 844

    I do not get why people always want to offer discounts . We are all in business not a charity. But if your going to offer discounts you have to look at how it going to hit your bottom line. Like say your 2500 dollar install and you take off 500 dollars well your either cutting into your profit or your labor. Each company is different but you have to know your profit margins
     
  10. Will P.C.

    Will P.C. LawnSite Senior Member
    Posts: 965

    500 off 2500 could be interpreted as padding the estimate to make up for the coupon
     

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