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What you should take with you when meeting new clients.

Discussion in 'Business Operations' started by LAWNGODFATHER, Jan 4, 2002.

  1. What do you all take and/or give?

    I used to give a bid, biz card, and hand shake.

    Now; new LCO image


    A brief company history, contains descriptions of the quality and reliability we provide.

    All copies of ins. and license papers, if they want original copy of ins. I'll call ins. co. and have it sent of faxed.

    List of other services we provide.

    Brochure of fert/weed program

    List of refferences. Customers that have given written permission to use them.
  2. KDJ

    KDJ LawnSite Senior Member
    Posts: 325

    Well that sounds fine, But most people down here might think you are just blowing smoke up there A$$. All they want is there lawn cut and trimed. How much is what they want to know.
    Insurance is only 500.00 to 600.00 a year and most have it.

    Bottom line is do a good job and be 5.00 less and you will get it.

    Myself, word of mouth gives me more than I can handle. I even have people on a waiting list.

    Have you ever went to bid a job and they were so happy to see you they invite you in for some Ice tea? And never talk money!

    Point is---- Let your work sell or one is in the ranks of the norm.
  3. I've been taken out for dinner, but my point to the thread was to answer several emails I have reveived.

    Also for my new style was to generate and close the more high end work.

    Now for the question that was asked you did not answer.

    That's a great way to do business, soon you will be paying the customer to do the work for them.

    Word of mouth is great but it will not make you rich.

    Mine is way more than that since I have employees and a very large amount of equipment.

    I used to think that, I spent years expliaing the same thing over and over, so I tried it on paper and what do ya know, same effect. I put my selling points for the higher end down on paper. Also most want to know more than just price.

    PS thanks for the insite on Florida, I'll make sure I never expand there.
  4. KellyD

    KellyD LawnSite Member
    Posts: 8

    I've yet to sell lawn services, but have sold many other types of "homeowner" services before. Best presenatations were with a folder that contained the info you mentioned, plus had the cut out slots on inside that held a business card. Print all forms out as originals, and don't use copies. 2nd and 3rd generation copies look horrible and present a bad image.

    If this is for the high end work, the $1 - $2 you'll spend on the paper and folder should be no big deal.

    I'd include: copy of insurance, list of references (which you've called and made sure they are willing to take calls) and include reference addresses so folks can drive by and look without calling someone, "who we are, what we do" kind of letter, and a detailed bid proposal/contract for them to sign. Also, if you're registered with Better Business Bureau, or belong to any organizations, list that info.

    Best part was this allowed me to get to know them and them to know me, and I was able to tell them that all their questions were answered in the folder. Of course, after a few minutes of getting acquanted, I always asked for the folder back, and presented the info to them, then ASKED FOR THEIR BUSINESS!

    Remember, if a buyer isn't making objections, you don't have a buyer! All buyers make objections, you just have to overcome them!
  5. 65hoss

    65hoss LawnSite Fanatic
    Posts: 6,360

    Proposal pad
    measuring wheel
    business card

    If they accept the bid I give them a magnet. I have color magnets that were not cheap. So I only give them out to customers. Business cards for just passing out.

    On the proposal I usually put down anything I think needs to be done. Example: aerating, fertilizing, shrubs, mulch, etc.
  6. Rex Mann

    Rex Mann LawnSite Senior Member
    Posts: 621

    Preface: We only do paving stones and retaining walls.

    I take:

    measuring wheel
    tape measure
    marking paint
    reference letters
    ins. certs.
    CD slide show (which we leave as our business card)
    professional attitude and appearance

  7. My problem with the cd slide show it the customer will have to extract or have the application that will display the sideshow.

    IMHO I like to use html for a presentation. This way any web browser can open your presentation.

    The potential clients just need to be instructed to double click the index file to load the homepage. If you already have a website up and running most of the work is already done.

    Then I fill up the rest of the Cd with nice g rated landscape pics and wallpapers. This serves a purpose since the prospect will not what to throw the cd in the trash if it has some value (to him). So every time the customer will go to use the cd he will notice the nice label with your propaganda imprinted.

    Don't make your presentation on floppies. They can be formatted
    and then used as a coaster. CDs are cheaper also.
  8. Lawn Dog2001

    Lawn Dog2001 LawnSite Bronze Member
    Posts: 1,027

    Bid pad, business card, a magnet with company name and phone #s, and literature on what I am bidding on.
  9. Rex Mann

    Rex Mann LawnSite Senior Member
    Posts: 621

    Our CD has a self-extracting file. Therefore, no need to have a certain viewer on their machine. Plus, they do not have to remember our web address.

  10. kermit

    kermit LawnSite Member
    Posts: 138

    I agree with Rex. The Power Point presentation has the player on the cd so that they can view it. Play it on your laptop for those who don't live in the 21st century.

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