Please don't say word of mouth, that is not advertising. I'm talking about getting totally new customers. Myself along with almost all the other lawn guys here have gotten way too used to running ads in the newspaper. Its the most wellknown advertising source for this area and everyone does. There are two problems with that I see. One guys ad gets lost among dozens of others and also I feel there is many thousands of people who aren't even reading the paper. A couple years ago I tried some doorhangers but I ran out of time to hang them. I only got about 200-250 out and I never did get a single call from any of them. I don't really like the cost of direct mailing. Maybe I should give doorhangers another try but not sure if its worth all the walking?