Just curious where you feel your money has been best spent on advertising? I've only done direct mail and a couple of Groupon deals. I spend 2k on direct mail one spring and only yielded about 10 calls. A couple of worth while customers, but not the response I was looking for. I've also done a Groupon the past two years. While I did a ton of work for free, I've picked up about 15-20 new regulars each go round. I might do Groupon again this year, but in a VERY limited capacity. I just don't have the time to mess with a main feature again. So where has your money been best spent?