Whats the best advertising money you've spent???

Discussion in 'Business Operations' started by New2TheGreenIndustry, Jan 13, 2013.

  1. New2TheGreenIndustry

    New2TheGreenIndustry LawnSite Senior Member
    from GA
    Posts: 860

    Just curious where you feel your money has been best spent on advertising? I've only done direct mail and a couple of Groupon deals.

    I spend 2k on direct mail one spring and only yielded about 10 calls. A couple of worth while customers, but not the response I was looking for. I've also done a Groupon the past two years. While I did a ton of work for free, I've picked up about 15-20 new regulars each go round.

    I might do Groupon again this year, but in a VERY limited capacity. I just don't have the time to mess with a main feature again.

    So where has your money been best spent?
     
  2. THORNTON SERVICES LLC

    THORNTON SERVICES LLC LawnSite Senior Member
    Posts: 405

    depends on the time of year , i love business cards I know you probally already have some , but there are so many ways to utilize business cards , put them on bulitin boards everywhere , and the best way to get business during the mowing season is business cards just get some door hanger plastic bags , they are pritty cheap , pick a neighborhood that you want to target and walk around hang them on door and if you see someone introduce yourself and hand them a business card. this will translate to the #1 way to obtain business and that is word of mouth , the person you are giving your card to may not need there lawn done but that doesent mean thay do not know someone who does , this route is the cheapest way , the best way with no work on your part would be local newspaper, but this means more money.
     
  3. dycproperties

    dycproperties LawnSite Member
    Posts: 20

    With out a doubt the best money I have spent is fully lettering our trucks and as the fleet grew keeping them the same color. When you are just getting started it seems like a big investment but looking back getting my truck lettered was a turning point for me. I have painted a few of the older trucks myself and paid the body shop to do others. I am really lucky that my wife is a graphic designer and we own a vinyl cutter so she does the stickers. When we ran only one truck people used to say they saw us all over town now 13 yrs later we have 12 trucks on the road and they really do see us all over town.
    Just my 2 cents
    Posted via Mobile Device
     
  4. New2TheGreenIndustry

    New2TheGreenIndustry LawnSite Senior Member
    from GA
    Posts: 860

    Do you have any pics? I do have a logo on my truck, but might need to redo it in about a year. I can't say a get many calls from my current door logo.
     
  5. dycproperties

    dycproperties LawnSite Member
    Posts: 20

    I'm not sure how to upload pictures but I have some on my website www.dycproperties.com
    Posted via Mobile Device
     
  6. Barrett Landscaping

    Barrett Landscaping LawnSite Bronze Member
    Posts: 1,600

    Like others have said, lettering your trucks equipment, and having uniforms are great. Post cards work well for me. A website is great as well in this day of technology.
     
  7. corey4671

    corey4671 LawnSite Silver Member
    Posts: 2,931

    simply put...the BEST advertising money I've spent over the last year is the ability to tell folks.."text THEYARDBOY to 90210 on your mobile phone.

    Leaf Cleanup (150x114).jpg
     
  8. DLONGLANDSCAPING

    DLONGLANDSCAPING LawnSite Bronze Member
    Posts: 1,418

    how do you set up the texting plan that comes to your phone? That would be an awesome thing to do.

    Please give us details!
     
  9. corey4671

    corey4671 LawnSite Silver Member
    Posts: 2,931

    and when I say the best money I've spent, I'm talking about $14.95/month
     
  10. branchoutshrub

    branchoutshrub LawnSite Member
    Posts: 118

    Putting our logo on our trucks and shirts. Great way to brand your company!
     

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