When do you distribute Door Hangers?

Discussion in 'Business Operations' started by lawn_jockey, Jan 12, 2006.

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What time of the year do You distribute Door Hangers?

  1. 1 January to 15 February

    2 vote(s)
    2.0%
  2. 15 February to March 15

    52 vote(s)
    51.5%
  3. March 15 to April 15

    46 vote(s)
    45.5%
  4. Spring and Fall

    7 vote(s)
    6.9%
  5. Quarterly

    0 vote(s)
    0.0%
Multiple votes are allowed.
  1. lawn_jockey

    lawn_jockey LawnSite Member
    Posts: 227

    Also How much are you Paying for the Distribution?
     
  2. out4now

    out4now LawnSite Bronze Member
    from AZ
    Posts: 1,796

    Are you solo or crew? Make one of the crew do some door hanging at every stop. Whenever you're running ahead a little, doorhang. poll should include always. Its easier to turn away some work than it is to try and rush to get some. Its in Jay Levinsons Guerilla Marketing Book. Advertise when you don't need the business.
     
  3. lawn_jockey

    lawn_jockey LawnSite Member
    Posts: 227

    We have 60k to hand out. Some of which will be handed out while doing our route.
     
  4. lawn_jockey

    lawn_jockey LawnSite Member
    Posts: 227

    click all that apply
     
  5. z_clark

    z_clark LawnSite Senior Member
    Posts: 369

    Hey Lawn Jockey,

    We have 140 K to get out this year. I plan on staring the last week in Feb., and putting them out the heaviest in March - April. I don't anticipating using all 140K this year, but have them if I need them. Looking to add 125 to 150 weekly mows.

    We used Reed (no the best results) for 10 cents per.

    I had slightly better results with H&H, also 10 cents per.

    Who do you use? How are you results / cost??? What are your growth goals with your 60K hangers this year? I've seen your truck...Lookin' sharp! :waving:
     
  6. mgm

    mgm LawnSite Member
    Posts: 44

    Z Clark - H&H had better results than Reed, can you determine why?
     
  7. z_clark

    z_clark LawnSite Senior Member
    Posts: 369

    Mgm,

    I don't know why I got better results w/ H&H.

    Please note that I used both Reed and H&H, but there many variables to honestly say one was better. Ex: Time of distribution, time of competition's distributing, etc etc.

    I feel with any distribution company, not all fliers will get out. It would be impossible for a distributer to assure laborers don't double hang, or just trash some in the gutter.

    I got bad phone calls after using both distributors listed above. These calls included "why was your guy digging in my trash", or " your guy left 100 in my gutter", or my favorite..."your guy took a wizz on my front lawn". Of course I just pass the distribution agency's number to them and explain that they are not representatives of our company.

    Any one with other ideas or a better distributer, let us know...Not really looking forward to the same mess again....but this has been our best bet so far.
     
  8. Bunton Guy

    Bunton Guy LawnSite Bronze Member
    Posts: 1,743

    I have found it best to put them out 2 weeks before mowing starts and when its to damn hot for the residential to be out mowing their own yard!
     
  9. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Posts: 4,041

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  10. lawn_jockey

    lawn_jockey LawnSite Member
    Posts: 227

    I also have used Reed and H&H. I got better results from H&H. Reed used to work for H&H and now he branched off n his own. I got 9.5 each from H&H when I told him I didn't want to use REED again.

    My growth goals... I got 1% from the flyers March 15th last year so I guess I will put all my flyers at that time frame 10k per week Feb 15th to March 31st. If I got 1% on all those I would be in a world of hurt for employees and trucks though. What is that 600 clients? If that really was possible I wouldn't want it all to happen this year. I think it would all fall through my fingers. I think I will aim for 300 to 350 new clients. Keep in mind we do a little commercial and also one Acre homes as well. They pay more per client but also require a completely different customer service that is more of a bother than it is worth.
    I may build up those clients with about 3000 these flyers and sell them. Still haven't decided on my Business Model with Lawn Jockey.

    Z_clark That is an impressive order on flyers as far as marketing budgets are concerned. 14K for distribution. OUCH!! If you wait to put them out later in the year they will not give the best return but if you put them out now you had better buy a couple new trucks while you are at it. And get a nice soft chair next to the phone. So what print house did you use and what was the bill?


    Who do you use? How are you results / cost??? What are your growth goals with your 60K hangers this year? I've seen your truck...Lookin' sharp!
     

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