When should I start advertising?

Discussion in 'Business Operations' started by Clint, Nov 30, 2001.

  1. Clint

    Clint LawnSite Member
    from Texas
    Posts: 97

    I was just wondering when the best time is to put out flyers is

    is there any other good way to advertize besides flyers? how do you guys do it?

    I want to get as many custumers as I can handle..

    Thanks again!
    Clint
     
  2. eggy

    eggy LawnSite Senior Member
    Posts: 943

    Commercial buisness is my main goal , and for this I do tons of cold calls in the winter, just dropping of cards. I also do a lot of direct mailing. Dont be shy about cold calls.
     
  3. MATTHEW

    MATTHEW LawnSite Senior Member
    from NE OHIO
    Posts: 665

    Many people will consider new Co's when they get their renewal letter and find out the costs went up. The only thing is they tend to put those decisions off. It seems like the first nice day in Feb is the time to hit them.
     
  4. KDJ

    KDJ LawnSite Senior Member
    Posts: 325



    I think flyers work good and it is cheap. I was thinking of rolling them up, with a rubber band and throw them out the window of my car. That would save a lot of time.
    Anybody ever do that. It is littering.
     
  5. ScotLawn

    ScotLawn LawnSite Senior Member
    Posts: 309

    i've done fliers in ziplock bags with white rocks for weight. i've had several customers think that idea was cool. 65Hoss used to add a leaf to his when he passed them out for leaf season.
     
  6. awm

    awm LawnSite Gold Member
    Posts: 3,354

    put the white rock in the baggie with the leaf and sling it at the house,as u go by.u might note the ones that go thru the picture window. probably a no sale there.:D sorry fellas couldnt resist.:)
     
  7. MATTHEW

    MATTHEW LawnSite Senior Member
    from NE OHIO
    Posts: 665

    How about taking skydiving lessons? They are around $60.00 per lesson here. Takes about 4 lessons to get to jump. Just bring a ton of flyers with you on your first jump and let go at 5,000 feet. Cheapest distribution you'll find.:p
     
  8. dj'slawnservice

    dj'slawnservice LawnSite Member
    Posts: 28

    best time to put out flyers depends on work being solicited
    other good ways to advertize.....
    first and foremost........keep your name out there at all times,ie. phone book, truck/ trailer signs, pass out biz cards regurlarly.......................and do great work!!
    I think most of us have to do some experimenting to find out which form of advertizing gets best results
    ideas......
    doorhangers
    yellow pages
    find a race ( car/ bike /cart) driver and buy advertizing spot on his vehicle
    do a small freebie job for a local church or orginzation, stipulate that you get to put up a sign advertizing your work, make sure this is in a high visual area
    newsletters to existing customers
    let local sod farms know your available to do sod installs
    get in touch with real estate people who handle commercial props
    ask any orginizations you are affiliated with to let you post bulletins
    around here leaving stacks of biz cards in lobbys of banks is popular ?????
    never miss an opportunity to let people know of your business, makes no difference if they are prospective clients, they might know some one for referral
    of course a lot of these won't work for commercial props
    just keep thinking and you can come up with lots of things to try......
     
  9. Everything said in the above posts is good advise
    But since time and memorial word of mouth is still the best advertiseing
     

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