When to Advertise?

Discussion in 'Starting a Lawn Care Business' started by dwight1moore, Dec 30, 2009.

  1. dwight1moore

    dwight1moore LawnSite Member
    Posts: 80

    I did ok in my first year. I managed to maintain 17 yards on a regular basis but now i wanna double that in 2010. I'm always advertising but when would you guys say primetime is. I'm gonna say mowing begins about mid to late march here in my area. I have heard some say the first of the year is when they start but i dont wanna go out and waste flyers, business cards, etc. now and then the people forget about me 3 months down the road. BUT if i wait closer to mowing time i could be to late and the people already have someone else. What is yall guys suggestions?
     
  2. CkLandscapingOrlando

    CkLandscapingOrlando LawnSite Senior Member
    Posts: 652

    I say watch the big box stores. They spend millions to target the right product at the right time. When they start pushing out doors you start the same
     
  3. RigglePLC

    RigglePLC LawnSite Fanatic
    Posts: 11,777

    Prime time is about the date of the grass greenup, about April 15 in Michigan. The first mowing is about a week or two after that.
     
  4. bohiaa

    bohiaa LawnSite Fanatic
    Posts: 5,220

    about a month b4 the season starts
     
  5. LandscapeSavannah

    LandscapeSavannah LawnSite Member
    from Georgia
    Posts: 112

    I stay in the eye. Advertise all year. When you suddenly pop up in the spring- you look just like all the people that sat at home deciding to start a "lawn care company."
     
  6. DA Quality Lawn & YS

    DA Quality Lawn & YS LawnSite Fanatic
    Posts: 8,844

    I agree, so OP for you, around Valentines Day.
    Also agree - keep your name in front of people at all times in the offseason using whatever method of marketing suits you.
     
  7. Kennedy Landscaping

    Kennedy Landscaping LawnSite Fanatic
    Posts: 5,599

    I plan to start within a week hammering the town with flyers.
     
  8. dwight1moore

    dwight1moore LawnSite Member
    Posts: 80

    sounds good guys, thanks for the input
     
  9. tinman

    tinman LawnSite Bronze Member
    from ga
    Posts: 1,348

    I'd advertise alll year to keep your name at the front of folks minds then kick it up a notch a few weeks before busy season.
     
  10. lawnkingforever

    lawnkingforever LawnSite Bronze Member
    Posts: 1,280

    I try to keep my name out there year around, but I wait to do any flyers until mid-March. With so many people doing lawncare now and pushing hard in the Spring, I actually have picked up more new customers in June than in the Spring. It works out good, the scrubs do the hard work during the heavy growth and rainy season and then they give up after a couple months and I am there to pick up the pieces. Then it is smooth sailing until fall.
     

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