I'm looking to get into some new neighborhoods but I'm not sure when the most effective time to advertise for '08 would be? I've been thinking about advertising some sort of discount on fall clean-ups if the customer signs up for '08 mowing or '08 spring clean-up. This way I can get some revenue now but also get my foot in the door for next year. I'm afraid right now might be to early even for fall clean-ups. Any ideas from those near me? Plus, I'm also looking to get into neighborhoods where other companies are and I'm looking for a way to peak interest enough without lowballing myself.