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When to start getting nervous

Discussion in 'Starting a Lawn Care Business' started by ffmedjoe, Apr 23, 2014.

  1. ffmedjoe

    ffmedjoe LawnSite Member
    from SW WI
    Posts: 69

    Hey Guys
    I was wondering when i should start getting worried about lack of business? I started out this spring formed an LLC got insurance, all permits, a used ztr, truck lettered, uniform, marketing materials etc. I have put out 2500 fliers, got a website, advertised on FB and put an add in the local papers.
    I have done 3 clean ups so i have my insurance covered. But... I have only managed to get one account locked down for the season. I think weather may be a factor because we have only had 2 days that have been 70 so far. I have called around and my prices are right on the mark for the area.

    Any ideas?????
     
  2. craftsmanracer

    craftsmanracer LawnSite Member
    Posts: 79

    I've heard of using a referral system working for alot of guys, "get me another yard, get 2 months free", etc.

    How good do you look? Not hitting on you, but its hard to get accounts looking like a caveman.

    It could be the weather, I'm no wisconsin expert, (been to kenosha a couple of times), but maybe people arent really concerned about their yards right now.
     
  3. ffmedjoe

    ffmedjoe LawnSite Member
    from SW WI
    Posts: 69

    I wear jeans and a tshirt with a matching sweatshirt. I'm clean shaven and have my hair buzzed. I work as a ff/medic for my full time job so I keep myself presentable
    Posted via Mobile Device
     
  4. STIHL GUY

    STIHL GUY LawnSite Fanatic
    from CT
    Posts: 5,225

    It takes a while to build a business. You can't just buy a truck and mower and expect to have your phone ringing off the hook. Just do a good job and keep your customers happy. Word of mouth is a great way to advertise. You could also go door to door advertising to build up a few accounts
    Posted via Mobile Device
     
  5. larryinalabama

    larryinalabama LawnSite Fanatic
    Posts: 16,246

    Well if your part time don't sweat it too much, that's how I started out, I think I wound up with 5 accounts that I still have 7 years later.
     
  6. gcbailey

    gcbailey LawnSite Silver Member
    from WV
    Posts: 2,552

    I wouldn't worry unless you've just taken out a ton of money to purchase everything and you're full time job isn't covering the bills...

    It's hard to jump right in trying to present yourself as "one of the big boys" without having some financial backing of some sort. I would go with the referral route. Let your work speak for itself, hopefully in a good way.

    What kind of area are you in population wise?
     
  7. ffmedjoe

    ffmedjoe LawnSite Member
    from SW WI
    Posts: 69

    I took out a loan to buy a mower however it was only 2500 so I can pay that back at anytime. I had pretty much everything else
    Posted via Mobile Device
     
  8. ffmedjoe

    ffmedjoe LawnSite Member
    from SW WI
    Posts: 69

    I have about 20k homes in the area I'm in spread over 5-6 city's and 3 county's
    Posted via Mobile Device
     
  9. gcbailey

    gcbailey LawnSite Silver Member
    from WV
    Posts: 2,552

    The lawns are just now starting to get good and green around here... we are about 2 weeks behind normal. It's been a brutal winter. Does anyone you work with have any family or friends that need services?
     
  10. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,391

    My strong suggestion would be to visit the web sub-forum and read previous site reviews. They'll all apply to your site as you need "the usual" fixes. Things such as basic, on-site search engine optimization (TITLE tags, for example), local keywords (the places you service?), etc.

    - Definitely add your service area cities. As it is, if I visit your site, the only way I have any idea where you might be located is via your area code. If I can't tell, the search engines have a problem, as well.

    - Round out your content. And by round out, I mean write some. Each of your pages has right around 5% of the total page (code + actual content) as actual content. In the eyes of your visitors, and search engines, that's bordering on nonexistent. What can you expand on? It's pretty easy. It's hard to sell dethatching and aeration to people if they don't know what those words mean or why their lawns need it. I mean, seriously...you spent more time writing fake testimonials than you did any other aspect of your site's content. (Note: Sophia Lorren is spelled with one "r". You got Barry Levinson right. Be careful, though. He's pretty litigious. :))

    - You'll also want to claim your Google/Bing/Yahoo Local pages. Those are infinitely more valuable than a Facebook Page, especially right now. Be sure to correctly list all of your business info (name/address/phone/web url) or their value will lessen.

    - Create a Google Webmaster Tools account

    - I'd also highly recommend you read this guide:
    http://moz.com/beginners-guide-to-seo

    Make all of those additions and then ask for someone on here to take a look for you.
     

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