I'm trying to put together an advertising budget and marketing campaign for 2009. I've never done Yellow Page advertising and have spent the better part of today researching it. Do you advertise big in the main book in your area or spread money around the different Yellow Pages? I rarely use print advertising myself when looking for a number, but I'm guessing that a lot of older people still rely on it. Do any of you guys use online directories that show up in Google when your keywords are entered? (dexonline, superpages, etc.) How about local lifestyle magazines? For you guys that track it, where does the best Return on Investment come from. I posted this here because I know most of you are installers that are selling jobs in the $1k plus range.