Which marketing strategy is better?

Discussion in 'Pesticide & Herbicide Application' started by A1Lawns, Feb 15, 2008.

  1. A1Lawns

    A1Lawns LawnSite Member
    Posts: 217

    Of course we're all looking to get the most accounts in the most condensed area possible SO...

    Would it be better to hit a certain preferred area 2,3,4 times with ads or simply just spread out your advertising campaign to get your accounts?

    Have any of you guys been able to get such a number of accounts in a condensed area and if so how? (Aside from being one of the big national lawn care companies that we all know about)

    Thanks in advance!

    :walking:
     
  2. mrkosar

    mrkosar LawnSite Senior Member
    from Ohio
    Posts: 664

    hit the same areas 3-4 times rather than spreading your material everywhere. also, do special promotions to neighbors to get them signed up.
     
  3. J Hisch

    J Hisch LawnSite Senior Member
    Posts: 952

    Same area then door knocking asking for the sale
     
  4. Whitey4

    Whitey4 LawnSite Silver Member
    Posts: 2,448

    I've been doing the door hanger thing. So far, a 1% return rate, so that can only go up at this point, not down for the territories I've already hit. With the price of gas, I want a very tight route. I so far have gotten about 700 out, and they are all within a mile and a half. I will keep speading out until I have about 1,500 distributed, then I will hit the same houses again in March.

    I'm hoping for a 2.0% hit rate, and a 75% close rate. Anything over 20 new customers would work well for me as primarilly an LCO who does full service plus apps.

    For anyone asking if it was too early.... no it definitely is not too early. I'll be quoting on three grouped houses together on Monday, and the customer told me she was almost ready to agree to a new contract and mail it out, but my door hanger caused these home owners to discuss the fact that they weren't very happy with the guy they were using now.

    I'm seeing pesticide warning signs around here... what the heck are the Tru-Greens and Scotts applying for in February? I think it's just a too early fert app, but they put the signs out anyway. They are spray and prays, I don't see any granular apps, but I haven't seen the trucks yet. They are out there though....
     
  5. Dominicano

    Dominicano LawnSite Member
    Posts: 45

    Hey Whitey4 - Where do you get your door hangers? I would like some that I could customize. Do you get them done online or a local spot?? Need some ideas as am trying to get some but have not had any luck. Thanks in advance.
     
  6. Lawnvision

    Lawnvision LawnSite Member
    Posts: 56

    What are guys in NY charging 0-5000 sqft ,etc...
     
  7. A1Lawns

    A1Lawns LawnSite Member
    Posts: 217

    How many accounts do you have now?
    How exactly has this method worked for YOU?(I understand every area can be different)
    What was your eventual customer response/retainer percentage?

    Thanks

    :cool2:
     
  8. Whitey4

    Whitey4 LawnSite Silver Member
    Posts: 2,448

    I just used a local Sir Speedy print shop. gave them a typed copy, used some stock logo stuff, and they did the type setting and artwork.... simple one color green on yellow paper stock, double sided.

    To be honest, I think folks worry too much about how "slick" their stuff looks. That goes from truck signage to having color coordinated machines. A well designed, easy to read hanger is what works best IMO. You have about 3 or 4 seconds to deliver the message. If they have interest, they will read more. If they don't know who you are and what you offer is in that 3 seconds.... your flyer is in with the coffee grounds.

    While I may be new to this busines, I have an advertising background. I used to buy about $20K of ad space/month in trade magazines in the elctronic instrumentation market. I also had a construction company that used this type of advertising as a drywall spacking and plaster repair specialist. Direct consumer advertising, rather than business to business, but the same basics apply to both. Let em know what you have up front.... that is far more important than looking slick. How many ads have you seen that just don't make it clear what they do? How long will you read it before you toss it?

    Lawnvision.... NY is a big state. I don't have any customers with even 4 k of turf on the entire property. I charge $40 an app generally speaking for 3k lawns and smaller. LI and Westchester is different form Sullivan and Ulster counties, while the further north you go, it changes again, based on property sizes and market rates. In Oswego, that's more like what the guys in Ohio might charge. totally different market.
     
  9. ArizPestWeed

    ArizPestWeed LawnSite Bronze Member
    Posts: 1,457

    This is easy ....

    There is one stop I make where I service 4 homes(pest control) and I make $180 in less than one hour .
    If I could do that every time , I'd be making $1K a day .
    Only have 1 like that , have several that are 2 homes at one stop.

    The best way is to knock on neighbor doors , leave door hanger behind .
    The less distance you drive between jobs , the more money you make
     
  10. rcreech

    rcreech Sponsor
    Male, from OHIO
    Posts: 6,072

    Whitey,

    The reason you are seeing ChemLawn signs in the lawn is because they have too many customer and don't care about timing or "doing it right". There is absolutely no reason to apply a CG preventor when the ground is frozen. CG will not germ until ground temp of 55. So why apply when ground temp is 30?

    I can't knock them though....as they make it way too easy to sell against! Chem Lawn is my best salesmen!:laugh:
     

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