It seems as if every time an issue with a dealer comes up in a thread, there are several who jump in with numerous derogatory comments about their dealer, or dealers in general. (We're talking equipment dealers here.) There a few things that come to mind that I thought I'd put down on a post. I've never had any experience in equipment sales, but have owned 3 small retail businesses through the years ( 2 grocery stores, one C store), so can see things from both sides of the counter, so to speak. I recall at least one post saying that "all dealers are crooks". Now, I've absolutely no doubt that some are. I've also no doubt that some LCO's, some lawyers, some teachers, some Boy Scout leaders, are crooks also, but I'm also sure not all are. If your business experience is limited to mowing and/or landscaping, then you might have a limited perspective of retail businesses in general, and some of the problems that are unique to them, or at least, have not thought much about their problems. Most of you, when you shop for a new mower, expect to pay less than what the tag says. Kind of like the way we buy cars or houses. Many of you, if the dealer doesn't discount as much as you think he should, will walk and take your business elsewhere. Fine. Now, let's look at this from the other side of the equation. In many cases, the dealer has already paid for that piece of equipment. In many cases, he is actually paying interest on the money that was used to purchase the mower. If you are using a financing option, most of the time, a dealer will take a 2% or so hit immediately so you can use that option. I am not privy to the wholesale pricing of mowers, but suspect the profit margin is not all that large, percentage wise, as it generally isn't on high-ticket items. In all likelihood, the price he is asking is fair, and certainly not inflated. The point I'm trying to make, and seem to have trouble getting there, is to try and look at things from the other person's perspective. If you are asked to bid on a property, whether it be a simple "mow and blow" or a complete landscaping job, you normally submit a bid based on your particular costs (overhead) with a reasonable profit built in. How many of you would actually drop your price if the prospective client asks for a lower price? Most of you wouldn't, and most would be irritated that they asked for the discount. Additionally, most of us think highly of our loyal customers, and lamblast anyone who is a "price shopper". What if most of your customers called you up and said "Hey, just thought I'd let you know, I appreciate the job you've been doing for me the last 6 years, but I can get another guy to mow for $2 less, so I'm letting you go". Is there any difference between that and going elsewhere to save $100 on a $9,000 mower that will last you 6 years? Many of you almost religiously never purchase anything from a dealer other than the mower/blower/trimmer, etc. itself, yet you expect to get the lowest possible price and expect them to jump through hoops when you take the item in for warranty work. I'm all for saving money. I realize that " a penny saved, is a penny earned", but also realize that sales of equipment and warranty work won't keep the average dealer afloat. I suspect the average solo operator reading this post will have under $30,000 total invested in equipment. Many, a lot less than that. Think about an equipment dealer for a moment. He will likely have several times that sitting in his showroom, not to mention parts inventory. Then there is shop equipment and building. A larger dealer could quite easily have a million dollars or more invested in his business. In the off season, equipment isn't costing most of us much of anything unless we have it financed or have to store it at a rented location. A dealer has utilities, payroll and insurance, just to mention a few expenses, year around. I mentioned I bought a new BR600 last week. I've noticed several who bought them recently mentioned a price of $479. I paid $499 for mine. Now, I suppose I could have shopped around and found someone who was selling them for $479, but $20, when pro-rated over the life of this blower, which in my case, will likely be as long as I'm in business, is pretty insignificant, especially when I know Steve will bend over backwards for me if I have a problem. I'm not posting this to chastise anyone, just hoping that some of you, particularly some of you younger guys who are still a little "wet behind the ears" , will be willing to see things from the other person's point of view the next time you are in the market for a new piece of equipment.