We actually broke our Friday record today. We picked up 43 new customers. For some reason all marketing techniques are working this year. We do radio, tv and mailers. When used in conjuction with each other the results are very good. Radio and mailers are kicking butt this year! Don't let my number fool you though. We need great results as we have spend A TON of money to get these calls. We also have four people in the office taking calls, measuring lawns and taking calls. If you are small and get 5-10 calls a day you are doing just as good as me in the long run. When you have high markeing costs and lots of trucks and employees...our numbers are gonna be higher. Its all relevant! But I still love it and am proud that this many customers trust us and are allowing us to work for them. Its pretty SWEET!