I think we are slightly higher new customer ratio compared to cancels from last season. Our area is flooded with scotts, trugreen and hate to say it but many mow guys who lowball by applying fert/wc illegally on there clients turf. I have actually herd many times from prospective customers "I dont know how he is making any money". That puts a smile on my face. Most of the time our cancels are from someone going cheaper, which is fine by me. As far as doing estimates, get a rough idea of area online, give them rough price. If they don't baulk at it, give them a real estimate face to face. We are one of the few that still walk off lawns. We measured a 300k property that trugreen had at 255. Also, pay more and get better guys if you cant trust them to be your face. All of our techs can measure and meet with clients, and do. Spring time and sometimes during the season we have our veteran guys doing estos but when a neighbor asks how much an app would be, you better have a good employee that can reel them in and walk the lawn.