Okay I have been doing this type of work for about 15 years now (on and off) and next summer I'll be 30... lol ( I feel 25) I have been in business for myself once before but an entire different field. I have owned Mean Green now for 3 full seasons and have had many ups and downs and many lessons learned the hard way. My first year I put out about 10K flyers that were not very good flyers and I took 60 customers which all but 2 stayed with me the next year. My second year I fixed the flyers and put out another 7K before I took 75 and 11 fell off through the season for various reasons.. This year my flyers were better than ever. The return on them was amazing. I got 86 phone calls out of 4K flyers and took another 70 new customers. I charged 20-28 $'s depending on the property and had to contract some more help. Not to mention I take on all kinds of landscaping and hardscape projects... I am cutting that part of the business oout this year and I'm focusing on cutting lawns only. (lost money due to lazy labor not showing up, or breaking things that I had to repair, or just plain stupidity and bad attitudes) THIS IS MY QUESTION,.... (drum roll lol ) Why do I do everything different than all the competition seems to do things. The only way I have organized my business and season is by listening to the homeowners and nothing I do seems to fit the standard lawn service. 1st I spend the whole month of April doing Spring Cleanups 2nd I start cutting here in MI MAY1st for reasons I could explain but I know most of you will not agree with me and I dont know why 3rd I only cut 24 Weeks and then start fall clean up 4th I do 3- 6 weeks of clean ups every week and every other week. I do a full cut, and clean the beds, landscaped areas, and the entire yeard. I mulch it all and Haul it away every week or every other week. 2007 I am going to put these into a complete package and keep only the customers that want it all this year and add on to replentish those who drop out. Why do most places start regular cutting in April? Should I Not be doing spring clean ups.. I did 40 this year and it took me a full 4 weeks... Also Why do people cut right over leaves, mulching them right onto the yard adding tons of thatch every fall? I wont even cut a yard if I see more than 95 % of the grass through the leaves unless they pay me to bag the lawn. It creates a mess and over time destroyes the lawn if not taken care of. Why do so many places cut right through water saturated grass and leave black tire marks all over the lawn??? Whats that about?? Why not push everything up a day and let it dry out before you destroy someones yard? Please help me cause I have a few ideas but I want some input..