Two main reasons: they are priced very fair wich keeps the Exmark and Scago of our industry in line and secondly: they are very progressive and innovative. Like them or not their machines keep evolving and improving in an industry that considers adding more horsepower research and design. I wish them luck. Their new Stander looks nice too. I'm actually holding off on buying two Scag Vrides til I check out their 60 inch version.