I've been reading a lot of threads about pricing lawns, and I'm curious as to why anyone would have a "set price" for up to XXX square feet, with variances for obstacles, etc. To me, this is just taking money right out of your own pocket. What is to be gained by charging "flat rates?" I could be missing something, but if I've got 2 potantial customers, both with identical .25 acre lawns in 2 different neighborhoods, but one is a 150K house and the other a 300K house - guess which one gets the higher rate? Sure, there are exceptions to every rule, and you can't always judge a book by its cover (or in this case a customer by his house), but you can pay attention during conversation and price based on that. I have about 10 customers I priced before ever even seeing their property. Why? I asked questions. Have you ever had lawn service before? Who did/does your lawn now? What did you not like about them? People LOVE to talk - and if you engage your customers, you can find out a lot about them and why exactly they're looking for service from you. And remember, they DID call YOU. They need you, not vice versa. If their last guy didn't come regularly like he said he would (and this is the case most of the time in my experience) - I get to charge more than them because I will be more reliable. I know my competition so I know what they charge. Every LCO around has estimated my lawn. They've also estimated my friends' lawns. I know the area. If I know you're in a 300K house with strict covenants, I know what your lawn SHOULD look like and what YOU should pay for me to maintain it. Many of you probably do this already, but if not - look into it. When you get an address to a residential customer, look up the property card through the county property appraiser's office. It's public information and most bigger counties (and many smaller counties) have it available on the web. If not, it can be obtained by walking into the courthouse. On most property cards, it tells exact acreage and all details about the house, INCLUDING what the customer paid for the house. If this sounds sketchy to you, then keep in mind that there's a reason the one guy lives in the 300K house and the other lives in the 150K house. Some people are more financially driven. I've got several customers who overpay me by twice the amount I should charge. But I give them THE best service so I know that if they do switch, they'll be calling me again once the "cheaper guy" isn't up to snuff. I've also got a few that are a little underpriced. But underpricing isn't bad either, so long as you're still making money. Everyone here has gotten extra jobs simply by being parked in front of a house. In the end, what I'm getting at is this: Get what you can out of who you can. The guy who sold you your mowers and your trucks sized you up when they first met you, too. You paid the absolute most they thought they could get out of you, and from experience, many of you know you've overpaid on some of your equipment. So if they can do it to you, why can't you do it as well? Hey, it's your wallet. I'd just rather charge you what I think my time is worth to YOU - not what my time is worth on a "per acre" basis.