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Will something like this get people to call?

Discussion in 'Business Operations' started by lawnboy51, Mar 3, 2004.

  1. lawnboy51

    lawnboy51 LawnSite Member
    Posts: 45

    Want to run an ad in the paper. Is this good enough to get calls?

    Affordable Lawn Care
    We do it all!
    Senior Discounts
    Free Estimates
    Phone #

    Does the Kiss system work for you guys? Or should I place a bigger ad?
  2. twins_lawn_care

    twins_lawn_care LawnSite Senior Member
    Posts: 932

    The KISS system works, but you have to grab them with the key words...




    but try not to brand your company's name with "cheap" or anything that may turn people away.

    maybe something like

    abc mow and go

    maybe looking it over, your's looks good
  3. Dragonscapes

    Dragonscapes LawnSite Member
    from Ontario
    Posts: 31

    Always Keep in mind if you saw it and it wasn't your add would you call?

    I know from experiance in Canada if you put down We do it all the first 2-5 minutes of the call are
    do your do...... how long have you been doing it..... my guy did it for only..... can you beat his price
  4. ollie212@tds.net

    ollie212@tds.net LawnSite Member
    Posts: 60

    When u run an ad in the paper i found the people that are calling you are people who are price shopping they just call abunch of contractors and take the best price... thats not for me i want a customer who wnats quility and are loyal to me ... but u have to start somewhere.. good luck
  5. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Posts: 4,041

    Hi Lawnboy,

    I think the "Senior Discounts" will get attention.
  6. j fisher

    j fisher LawnSite Senior Member
    Posts: 296

    Do you do it all? If so , fine, if not, don't advertise it
  7. charlies

    charlies LawnSite Senior Member
    from earth
    Posts: 587

    what do you do ollie, to avoid that?
  8. ZaK18

    ZaK18 LawnSite Member
    Posts: 188

    Senior discount is very important because thats were most of your business comes from!
  9. lawnboy51

    lawnboy51 LawnSite Member
    Posts: 45

    Here is an updated version.

  10. ollie212@tds.net

    ollie212@tds.net LawnSite Member
    Posts: 60

    charles how i avoid that is by having a min. charge we stop alot of it but not all. When we run an ad or a customer calls us for a free estimate we say we have a minium of 35.00 no matter how small your yard is . Then if they say ok no problem we still would like a free estimate .. then we do it .. but if they say wow no thank u then u dont waste your time giving out a estimate you probally were not going to get anyway.

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