1. Missed the live Ask the Expert event?
    Not to worry. Check out the archived thread of the Q&A with Ken Hutcheson, President of U.S. Lawns, and the LawnSite community in the Franchising forum .

    Dismiss Notice

Winter Reading

Discussion in 'Pesticide & Herbicide Application' started by rcreech, Dec 25, 2013.

  1. Skipster

    Skipster LawnSite Bronze Member
    Posts: 1,074

    I'm not saying that knowledge isn't important. I have a PhD in turfgrass science and everyone on my staff has at least a BS in turf science, but most have MS degrees.

    What I'm saying is that our customers EXPECT us to be knowledgeable. You tow guys are a great example. We know that others in the industry have knowledge in this, too. I can say that I have formal education in turf science, but so does gk44 and so does creech, so now where did it get me? It didn't differentiate me much at all. Having the knowledge doesn't make you special -- it just makes you part of the industry.

    Maybe I didn't say it very well the first time. Our customers expect that anyone advertising these services is knowledgeable. They don't expect anyone with less than the highest level of education in this field to be in business. They expect their plumbers to know everything about pipes and they expect their electricians to know everything about wiring. When you claim "we have knowledge in this trade," customers think, "so what?! You wouldn't be in this business if you didn't know something about it!"

    I'm not saying that knowledge isn't important. I'm just saying that unless you have something truly unique and valuable to your customer, you're just telling them you are one among the many; you're not separating yourself.
  2. rcreech

    rcreech Sponsor
    Male, from OHIO
    Posts: 6,058

    There are several on this site that are very knowledgable but we are states away.
    There are very few if any companies n my area that are educated n r field.
    Even a guy that has been in the business for 20 yrs I question his true knowledge.
    Yes a 20 yr veteran may know his products and can ID most problems...but to understand biology of plants and how chemistries work etc is hard to pick up on the street and n meetings.

    I value my education greatly and think it moves r business up to the top.
    Posted via Mobile Device
  3. easy-lift guy

    easy-lift guy LawnSite Gold Member
    Posts: 3,376

    I recommend an Illustrated guide to pruning by Doctor Ed Gilman, 3 rd edition Easy to read with many color pictures, illustrations.
    easy-lift guy
  4. Efficiency

    Efficiency LawnSite Bronze Member
    from zone 6
    Posts: 1,551

    If that really gave you the edge, I'd go hire one of your types tomorrow.

    We're over complicating things here. It's grass, weeds, insects, and fungus. You make one green and get rid of the others.
    Posted via Mobile Device
  5. georgialawn88

    georgialawn88 LawnSite Bronze Member
    Posts: 1,075

    And it sounds like you're doing a great job rodney. I believe knowledge helps as well. It makes a difference when you're able to spit out answers in a few seconds. I can certainly tell you're the top in your area and i appreciate you speaking to me a few times via phone and always look forward to your post. Keep busting the market and wearing out your competition. My book should be in jan 7th. Ill let you know how i like it.
  6. rcreech

    rcreech Sponsor
    Male, from OHIO
    Posts: 6,058

    Your couldn't afford "my type"...plus my type run their own successful business's and don't work for wage for someone else.

    Good Luck!!!!

    Posted via Mobile Device
  7. georgialawn88

    georgialawn88 LawnSite Bronze Member
    Posts: 1,075

    I just read chapter 1. starting off great! thanks you mr. creech for the referral of this book. Its NFL playoff time time and will continue reading later. thanks again
  8. rcreech

    rcreech Sponsor
    Male, from OHIO
    Posts: 6,058

    I hope you enjoy it and get as much from it as I did!
    You will be amazed as you read on how good it is.
    Posted via Mobile Device

Share This Page