Winter Sales

Discussion in 'Landscape Lighting' started by Lite4, Dec 19, 2007.

  1. Chris J

    Chris J LawnSite Silver Member
    Posts: 2,829

    Hey,
    Just saw the link on another post, Thanks. Impressive site, and looks very professional. Did you do all of the work in the photos?
     
  2. Mike M

    Mike M LawnSite Bronze Member
    from usa
    Posts: 1,941

    First you must sell yourself before you can sell others on your ideas

    I swear I agree. That is exactly what I've been thinking about every day this past week. I need to start selling and promoting "me", and not just the "lights" or even the "lighting effects."

    My next post card will say something like:
    "Stylish illumination by Mike M., outdoor lighting designer."
    "Call to set up a consultation, or better yet, book a great deal on a lighting demo of Mike's designs at your home for only $65.00"

    Or something like that.
     
  3. bmwsmity

    bmwsmity LawnSite Senior Member
    Male, from Ohio
    Posts: 276

    there is one that's just a stock photo to show what i could do given the right background....the one that's around a pool with trees. the pool lighting i did in the other pics didn't really have any good plants or trees around it.

    btw,,,,saw your truck in another post - i love the wrap man!
     
  4. bmwsmity

    bmwsmity LawnSite Senior Member
    Male, from Ohio
    Posts: 276

    Not so sure this is a great idea man...who really knows who you are? I think a better approach on the card is selling the experience the customer gets from your work - what's in it for them.

    Then, when you're face to face, sell yourself by your actions. Answering calls promptly, being punctual, concentrating on the customers NEEDS and desires, rather than simply what you think looks "correct". People really appreciate this.
     
  5. Mike M

    Mike M LawnSite Bronze Member
    from usa
    Posts: 1,941

    Answering calls promptly, being punctual, concentrating on the customers NEEDS and desires

    Okay, how's this:

    "Call today, I'll answer promptly. If I'm not ten minutes early for your appointment, I'm ten minutes late. I'll satisfy your hunger and lust for illumination."

    Actually, the whole needs and desires thing is reminiscent of my old psych 101 days and Freud stuff. It all comes down to sex and death. How's this:

    "Mike M will fulfill your needs and desires. Without me, darkness is death."

    Sorry, man, I'm having my first cervesa in a week.
     
  6. Chris J

    Chris J LawnSite Silver Member
    Posts: 2,829

    You might want to take a closer look at that truck dude. On your web site home page, top picture (second from the left) look familiar? That's my job pal! Did you get this pic from Kichler? I'm not gonna come get you over it cause it's one that I let go of, but man....... Don't you think you should use your own work for your web site? I'm somewhat disappointed in you my brother. I think you should have your site designer make some changes real quick.
     
  7. pete scalia

    pete scalia LawnSite Senior Member
    Posts: 960

    You are mis understanding my recommendation

    You must sell yourself on your product /service first meaning you must believe in it and know it's worth more than you are selling it for before attempting to sell it to someone else.

    Selling yourself is not a bad thing either but that's not what I meant.
     
  8. pete scalia

    pete scalia LawnSite Senior Member
    Posts: 960

    Immitation is the finest form or flattery.
     
  9. bmwsmity

    bmwsmity LawnSite Senior Member
    Male, from Ohio
    Posts: 276

    PM sent...we'll discuss in private.
     
  10. pete scalia

    pete scalia LawnSite Senior Member
    Posts: 960

    If Kichler gave away a contractors photo without permission then I would think that would be grounds to discontinue using their product. Joey D is waiting in the wings with open arms. All brass not the cheap aluminum that is guaranteed to rust. Why support a manufacturer that has such close ties to the DIY market by selling their lights through home depot and Lowe's. You can argue that it's not contractor grade but I don't care. Customers perceive it to be the same quality under the Kichler brand name. perceptions are expensive and nearly impossible to change. I say boycott kichler in support of our brother and fellow contractor Chris J.
     

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