Hi Chad, I am glad you took my suggestions as I wasn't trying to sound like a know it all, just someone who has been around a bit and willing to help. You do have to pay sales tax weather or not you do it as an add on to a fixed rate or not is up to you. You can look at this pdffrom the state. http://www.dor.state.wi.us/pubs/pb210.pdf You have to set your own account up and submit the tax monthly. I don't do anything to tax in the winter but I do file a zero return for those months. Go to this site to start your account. https://prd.wamsidp.wisconsin.gov/nidp/idff/sso?id=6&sid=0&option=credential&sid=0 It is a state law to collect sales tax and I would suggest you do it. I know guys that don't but I am not one of them. I don't want to be on the bad side of the tax man. Otherwise your marketing plan sounds good. I usually wait until the snow starts to melt a bit and people start thinking spring. I have put literature out early and have people call me 2 years later. If they are interested they will keep yourstuff, people always surprise me. Thats one thing that helps keep this fun. Good luck on running the numbers. I just want to see our industry and people in it get better. Like I say, anyone can cut grass but not everyone can run a business. I am thinking you can do it. Take care.