Need some advice on growing and expanding. I've been in the mowing business for 8 years and really gotten into apps in the last 3. I'm one of the few local guys that do this. I own a ride on sprayer and ride on aerator, so I have the ability to do large numbers of accounts. I have a website, my truck is lettered, I send out nice professional postcards 1-2 times a year, and offer customer referral discounts. I have excellent customer retention and few if any call backs. I'm just not growing this side of my business like I should. I think I'm 70% mowing and 30% apps/aeration/seeding(this should go up after billing out fall seeding). Not sure what I'm doing wrong. I'm thinking of sending letters to other lawn guys and trying to get them to sub out or upsale apps to me. How do you go about this since we both offer mowing? I'm not willing to give up mowing right now since it's such a large part of my invoices and the majority of my clients are full service. I figured you would bill the lco and him pass on to his customer or I could pay a referral and they would then be my app customer -- this may lead to some type of non-compete for mowing. What else can I do? I seem to be on the right track. But when all you guys talk about picking up so many customers after a mailing or promotion, I'm don't see that in my area.