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Yellow pages ad?

Discussion in 'Landscape Lighting' started by nlminc, Feb 25, 2006.

  1. nlminc

    nlminc LawnSite Bronze Member
    from GA
    Posts: 1,671

    Any luck with landscape lighting from an ad in the yellow pages? I've tried this before with landscape/lawn care with little success. Under landscape lighting there's not as much competition like landscaping and lawn care.
     
  2. Pro-Scapes

    Pro-Scapes LawnSite Platinum Member
    Posts: 4,181

    What are they charging for a nice ad in the yellows ? I thought about doing it too. There is only one landscaper here that advertises lighting and I have seen his work lol. I didnt know you should see wires running out of the ground 8 inches before a fixture :hammerhead:
     
  3. NightScenes

    NightScenes LawnSite Silver Member
    Posts: 2,206

    I have had ads in the yellow pages for a couple of years now and let me say this. What a waste!!! Save your money. Make sure you have a listing and use the thousand or so dollars you save to get more fixtures.

    I have gotten 2 calls from yellow page ads and both were just shopping price.
     
  4. steveparrott

    steveparrott Sponsor
    Posts: 1,171

    I agree not to pay for the big yellow page ads, but if you have any competitors listed then you will want to at least have a small presence - just to establish brand parity.
     
  5. Frog Lights  LLC

    Frog Lights LLC LawnSite Member
    Posts: 191

    Just get a one line listing of your name only. Add Lighting to your Landscape ad in the landscape section and don't make that too large.
     
  6. Travisty

    Travisty LawnSite Member
    Posts: 65

    I worked for Verizon Superpages for a period of time selling yellow
    page ads. The yellow pages is a fantastic investment for impulse
    buyers. People who have to have something right now like plumbers,
    pest control,... ect....

    You would definitly be wasting time with landscape lighting.

    Travis
     
  7. Mike & Lucia

    Mike & Lucia LawnSite Member
    Posts: 66

    My experience with the Yellow Pages; it is a necessary evil... don't spend any real money there. We have only our free listing under Landscape Lighting. Last spring my first call of the season and subsequently, my first installation, came from a call from the YPs. The client called because she wanted somebody local, not the biggest ad, the closest to her home. I think this is an important point. Secondly, you might have contacted somebody through a different avenue and they lost your info. If they remember your company name, they can refer to the phone book for your number. And lastly, any legitimate company will have some presence in the phone book, even if it is minor.

    Your ad budget will be better invested elsewhere. Good luck.
     
  8. niteliters

    niteliters LawnSite Senior Member
    Posts: 537

    what he said. small one liner, just got a call this weekend from someone who needed some lighting. brings some legitimacy to you company. I would focus time and $$$ on website. That's been our most valuable tool
     
  9. nlminc

    nlminc LawnSite Bronze Member
    from GA
    Posts: 1,671

    Thanks for the info. A line ad was about all I was going to go with anyway.
     

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