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Yellow Pages Ad

Discussion in 'Pesticide & Herbicide Application' started by Meier, Mar 22, 2003.

  1. Meier

    Meier LawnSite Senior Member
    from DFW
    Posts: 269

    I'm new to this business. Right now, I'm doing mowing, edging, shrub trimming, bed work and lawn weed/feed. As of today, I have 5 customers signed up for weekly mowing. All of them took the weed/feed. I've noticed that many prospects will haggle on price over mowing, but not one has flinched on weed/feed pricing. And I'm not cheap. I'm getting minimum of $32 for 1st 5,000 sq ft and $4 per 1,000 sq ft after that. May be kinda low, but it's not 'cheap'.

    Because of the licensing requirement, I'm thinking that eventually I might try to focus on the weed/feed only.

    I've got a 1/3 page ad coming out in the yellow pages this September. It's not with the phone company, Verizon, but rather with one of those independent directory companies.

    I just don't have any clue what to expect. I'm thinking of advertising only weed/feed (no mowing) in the yellow pages, but I really don't have any idea what to expect.

    If I were to get tons of calls, I'd want to only advertise weed/feed. However, if I'm only going to get a handful of calls each month, I'd prefer to advertise everything I do.

    Anyone have any experience with the independent yellow pages companies? (For the record, I refuse to advertise with Verizon...they burned their bridge with me all the way to the ground.)

    DFW, TX
  2. TSM

    TSM LawnSite Senior Member
    from MA
    Posts: 711

    we have no experience with an independent yellow page ad.

    all advertising is pretty much a roll of the dice.

    i'd suggest advertising 'full service'- wouldnt that give you a greater chance of keeping the phone ringing?

    maybe something like:
    We offer full service, specializing in fertilization and weed control

    anyway, good luck
  3. turfsolutions

    turfsolutions LawnSite Senior Member
    Posts: 852

    I advertised Lawn & Turf Renovation in big and bold print to push that end of the biz, but I also had full service landscaping in the add as well for my yellow page add. What happened with Verizon out of curiousity, they seemed tough to deal with each time I went with them too.

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