we continue to cut back our yellow page expenditures as more folks call us from referrals, web, trucks, yard signs and postcards. we still get yellow page calls, just probably only 10-20 % of our leads now. This year in the green book ( we have 4 , the green book folks say they have 40% of the market usage, but who knows ) they raised our rates from 1800 to 2700 for the year, for 3 business card size color ads and a bold red white pages listing, so I am cutting back to a couple of 1/2 inch listings and a logo listing in the white. still, at a cost of 1200 bucks, it ain't cheap. I could mail 1500 postcards 3 times over for that, printed saturation mailed, and addressed. but I feel we absolutely need to be in there. what do you guys do, and what do you pay, and do you think it is worth it?