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Yellow Pages

Discussion in 'Pesticide & Herbicide Application' started by scweedman, Nov 1, 2005.

  1. scweedman

    scweedman LawnSite Senior Member
    Posts: 501

    Has anyone had success with a YP ad. I have just a bold listing and
    receive nothing. I'm wondering if i should go with a real ad. Most people
    say it is a waste of money.
  2. Garth

    Garth LawnSite Senior Member
    Posts: 382

    I've had wonderful success using the "yellow pages" but only when lighting fires and when we run outa lavatory paper whilst camping.
  3. marko

    marko LawnSite Senior Member
    Posts: 963

    Waste of Money IMO. Drawbacks are bargin shoppers (tire kickers) and a wide service area. I would think you would be better off saturating the neighborhoods you are already esablished/working in.
  4. ArizPestWeed

    ArizPestWeed LawnSite Bronze Member
    Posts: 1,457

    ok then.......................................
  5. lawnservice

    lawnservice LawnSite Senior Member
    Posts: 589

    i dont know, we've done ok with yellow pages. we list in 3 books, i think you deffinately need an ad as opossed to a listing. Folks looking to hire someone will not see them with a one line listing. Do full color ad and if possible have it designed professionaly, dont rely on the phone book sales person to design your ad. get something that will make it jump off the page.

    TURF DOCTOR LawnSite Silver Member
    Posts: 2,138

    They called today wanting to do a full page in color 3k worth, not.
  7. lawnservice

    lawnservice LawnSite Senior Member
    Posts: 589

    is that monthly?

    we do....i think its an 8th page ad. the actual ad size is about the size of a business card, full color on a white back ground....really jumps out at ya.

    we pay something like $285 per book per month...or just around $10,000 per year. we generated around $55,000 in new businsee this season (aprox 120 accounts)

    comes out to a cost of around $80 per sale
  8. ArizPestWeed

    ArizPestWeed LawnSite Bronze Member
    Posts: 1,457

    I went from a 2'' inline ad to a 2/3 page add for $400.00 a month.
    I had my doubts , but , in the frist 3 months , it paid for it's self .
    In my area there are 12 pest control companies , so , it makes sense .
    In Phoenix , there's 50 and the ad wil cost $2,000 or more a month , is my guess.
    Next year I'm going color for another $100 .

  9. My YP ad has paid for itself every year that I had one. We also expanded our presence each year.

    I agree that people who call on it are shopping around, and that other forms of advertising generate better leads. But as long as the ad is making money, I will keep it in the book.

    I like having my ad next to the names of the other well known companies in the area. It helps get my companies name out there.
  10. ArizPestWeed

    ArizPestWeed LawnSite Bronze Member
    Posts: 1,457

    It may attract shopers , but , it gives you the chance to connect and sell your service .
    Get 'em to call any way you can

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