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Yellow Pages

Discussion in 'Business Operations' started by alpine692003, May 27, 2004.

  1. alpine692003

    alpine692003 LawnSite Bronze Member
    Posts: 1,502

    Phew, I'm going to advertise in the yellow pages next year!

    The book starts in Nov'04 and runs til Nov'05.

    Damn, what a deal I got I think..

    1/16th display ad = $93 a month ..
    That's just the regular ad yellow and black..
    the full color is like $200 a month.

    1/8th of a page is = $183 a month

    I think i'm going to try out the 1/16th display ad fo rnow!

    You guys have good luck with atht?
     
  2. tiedeman

    tiedeman LawnSite Fanatic
    from earth
    Posts: 8,745

    I have had great results with yellow pages. But I feel that it varies by area. Some areas it might do good in while others it doesn't
     
  3. alpine692003

    alpine692003 LawnSite Bronze Member
    Posts: 1,502

    tiedeman - what type of display ad did you get? did you get color?
    white background?

    I'm going to get the normal yellow / black one ...
    1/16th of a page, so its like a 2" display ad?
     
  4. Lbilawncare

    Lbilawncare LawnSite Bronze Member
    Posts: 1,116

    That's pretty reasonable compared to here.
     
  5. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Posts: 4,041

    Hi alpine692003,

    Congrats on your yellow pages ad. I hope it brings in a lot of business for you next year.
     
  6. mtdman

    mtdman LawnSite Gold Member
    Posts: 3,137

    I agree with Tiedeman. I haven't had success with the newspaper around here, yet other people have in other areas of the country. I see the same with the Yellow Pages. If it works in your area, then you'll be in good shape.
     
  7. tiedeman

    tiedeman LawnSite Fanatic
    from earth
    Posts: 8,745

    I got a 3" by 2" ad with white background and red letters. Has my company logo in it, PLCAA logo, and credit card logos. Also talks about what services we offer
     
  8. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Posts: 4,771

    I am going to go with the YP for one more year. I have a 2X3 ad in there now. I am going to have the ad professionally designed. They designed my ad last year and personally I think they did a piss poor job. I have real good luck with advertising in the newspaper for one-time jobs, but not real good for mowing. I had the best results this past spring from the newspaper than I ever had. What I did is came up with a heading that took up 2 lines. I also inverted the text....white text on black background.
     

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