1. Missed the live Ask the Expert event?
    Not to worry. Check out the archived thread of the Q&A with Ken Hutcheson, President of U.S. Lawns, and the LawnSite community on the Franchising Forum.

    Dismiss Notice

Yellow Pages

Discussion in 'Business Operations' started by alpine692003, May 27, 2004.

  1. alpine692003

    alpine692003 LawnSite Bronze Member
    Posts: 1,502

    Phew, I'm going to advertise in the yellow pages next year!

    The book starts in Nov'04 and runs til Nov'05.

    Damn, what a deal I got I think..

    1/16th display ad = $93 a month ..
    That's just the regular ad yellow and black..
    the full color is like $200 a month.

    1/8th of a page is = $183 a month

    I think i'm going to try out the 1/16th display ad fo rnow!

    You guys have good luck with atht?
  2. tiedeman

    tiedeman LawnSite Fanatic
    from earth
    Posts: 8,745

    I have had great results with yellow pages. But I feel that it varies by area. Some areas it might do good in while others it doesn't
  3. alpine692003

    alpine692003 LawnSite Bronze Member
    Posts: 1,502

    tiedeman - what type of display ad did you get? did you get color?
    white background?

    I'm going to get the normal yellow / black one ...
    1/16th of a page, so its like a 2" display ad?
  4. Lbilawncare

    Lbilawncare LawnSite Bronze Member
    Posts: 1,116

    That's pretty reasonable compared to here.
  5. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Posts: 4,041

    Hi alpine692003,

    Congrats on your yellow pages ad. I hope it brings in a lot of business for you next year.
  6. mtdman

    mtdman LawnSite Gold Member
    Posts: 3,137

    I agree with Tiedeman. I haven't had success with the newspaper around here, yet other people have in other areas of the country. I see the same with the Yellow Pages. If it works in your area, then you'll be in good shape.
  7. tiedeman

    tiedeman LawnSite Fanatic
    from earth
    Posts: 8,745

    I got a 3" by 2" ad with white background and red letters. Has my company logo in it, PLCAA logo, and credit card logos. Also talks about what services we offer
  8. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Posts: 4,771

    I am going to go with the YP for one more year. I have a 2X3 ad in there now. I am going to have the ad professionally designed. They designed my ad last year and personally I think they did a piss poor job. I have real good luck with advertising in the newspaper for one-time jobs, but not real good for mowing. I had the best results this past spring from the newspaper than I ever had. What I did is came up with a heading that took up 2 lines. I also inverted the text....white text on black background.

Share This Page