Your best form of advertising

Discussion in 'Business Operations' started by daveyo, Nov 11, 2006.

  1. daveyo

    daveyo LawnSite Senior Member
    from N.J.
    Posts: 907

    I called up the yellow pages and was quoted 1400 a month for a half page, however she said she was running a special for 688/month July-July. I need to mass advertise where is my money best spent.

    O'Donnell Landscaping
     
  2. UpNorth

    UpNorth LawnSite Member
    from NE,US
    Posts: 201

    I did the yellow pages for a year, not a half page ad, but business card size. Got very few calls from it.

    I just got a new phone book delivered the other day, it didn't make it past the trash can. I have some old phone books around, but if i need a service or number its easier to use the computer. I think the phone book isn't what it used to be.

    I still feel for the cost, direct mail is the best, at least for me.
     
  3. KS_Grasscutter

    KS_Grasscutter LawnSite Gold Member
    Posts: 3,331

    Literally the only advertizing I have ever done was in the newspaper this year. First add ran two weeks for aerating and overseeding, and i got all of one call from it. I also started a leaf cleanup add 2 weeks ago, am gonna run it another two. I have got about 10 calls from it, most of which were at the begining of this week. I think next season I am gonna start it a week later, and maybe run it a week longer too. I think that this add really paid for it's self, well, would have if I could bid cleanups to where i make money:hammerhead: .
     
  4. daveyo

    daveyo LawnSite Senior Member
    from N.J.
    Posts: 907

    Upnorth, what is direct mail and who do I contact, the post office? Grasscutter I used to advertise in the paper, it never really bought me a lot of accounts, however it did bring in one or two good customers.
     
  5. UpNorth

    UpNorth LawnSite Member
    from NE,US
    Posts: 201

    Direct mail is mailing postcards, flyers, etc. to potential customers. If you do not have addresses there are list companies that will sell you a list. You tell them things like property size, home value, income, etc, and they will give you a list with your target customers. Most say a 1-2% response is average, but I have got as low as .5% and as high as almost 4% (ie 10000 postcards = 100-200 phone calls, not sales, thats where you the "salesman" comes in).

    Here are some companies that I have found that do marketing for the lawn care, they might be a good place for you to start since you seem pretty new to this.

    www.yes-marketing.com
    www.plan-itgraphics.com
    www.growpro.com
     
  6. sildoc

    sildoc LawnSite Silver Member
    Posts: 2,925

    Word of mouth. I can sell nearly 100%.
    I use yellowpages to keep new calls and one times coming in but only have a business card size add in the two major yellow pages. They pay for themselves at least 5 times over but don't rely on them.

    Word of mouth. Every spring I include a letter in my invoice that I will give up to $50 worth of service if one of my customers gets a neighbor, family or friend to sign up for a year of service. I also state I will include $50 worth of service for the person signing up.
    I sign up a min of 10 new customers every spring. Well worth the little labor that I need to do extra to get these customers and costs me less than conventional advertising.
     
  7. sildoc

    sildoc LawnSite Silver Member
    Posts: 2,925

    I also keep a yellow pages add for commercial accounts as they only use the yellow pages to find new bids.
     
  8. DUSTYCEDAR

    DUSTYCEDAR LawnSite Fanatic
    from PA
    Posts: 5,137

    lawn signs r the best
     

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