Your Postcard Ad

Discussion in 'Business Operations' started by Gene $immons, Dec 7, 2005.

  1. Gene $immons

    Gene $immons LawnSite Bronze Member
    Posts: 1,028

    For those of you who use postcards and mail them out in bulk, what is the primary focus of the ad itself?

    I want to design a postcard which can somehow illustrate the value of having someone else do the lawn..Saving them time and hard work. I want something simple and not too wordy.

    Would anyone be willing to share some of their postcard do's and dont's. Or share their ideas?

    Thank you.
     
  2. PTP

    PTP LawnSite Bronze Member
    from Tulsa
    Posts: 1,383

    Post the price on it. People don't want a free estimate - they just want to know what the price is. Of course you will need to include some restrictions or something like that.

    Post the service that you provide on it.

    They already know why they don't want to mow their lawn. You don't need to tell them. Just make it easy for them to find out what services you offer, what the cost is, and make the whole process as hassle free as possible. They should be able to read your postcard, make a phone call, and then forget about it. Try and stay away from the free estimate except for the larger jobs.


    Gene Simmons Landscaping.

    Flower beds weeded and mulched - $100 (up to 100 sq. ft.)

    123-1234
     
  3. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Posts: 4,041

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    Hi Gene,

    Here is an image that may be helpful.

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