Your thoughts please

Discussion in 'Pesticide & Herbicide Application' started by rcreech, Mar 31, 2013.

  1. rcreech

    rcreech Sponsor
    Male, from OHIO
    Posts: 6,046

    We did two commercials last year and they both went really well.

    Please give me your thoughts on this.

    http://youtu.be/xEb25E1nt6E
     
  2. lawnsofsnh

    lawnsofsnh LawnSite Member
    Posts: 50

    Well done commercial...though are company does sell six applications. We work on on a 36 week growing season so six treatments spaced six weeks apart works well for us. We are fortunate that rainfall is adequate for most of the season.

    Everyone has differing views on what works. If it works then go for it.
     
  3. RigglePLC

    RigglePLC LawnSite Fanatic
    Posts: 11,939

    Good commercial; I like it.
    However...I was shocked when you mentioned fertilization, and then showed a crappy lawn and some kind of machine putting it down. After I watched a couple more times I realized it was not fertilization--but perhaps a slit seeder. Clear before and after photos with a flipping calender between would be nice. Reduce pics of your equipment. Try to show a really nice yard and a satisfied customer--cute kids and dog are a help. I suggest, "If you have 6 to 8 applications, you are paying too much."
    No mention of crabgrass or grubs and no photos of weeds or weed spray. Tru Green guarantees; do you?
    I do not think you should show the large tractor going across the sidewalk on what appears to be a small lawn. You don't mention if you use top-quality seed...do you? Disease resistant? Dark green? Fast results?
    Are you experienced? Local satisfied customers?
     
    Last edited: Mar 31, 2013
  4. kbrashears

    kbrashears LawnSite Senior Member
    Posts: 761

    I'm not a fan of negative advertising or political ads. Spend less time bashing your opponent and more time telling me what you do that makes you great.
     
  5. EquityGreen

    EquityGreen LawnSite Senior Member
    Posts: 395

    Great commercial. You could add 25% more revenue by doing 5 apps...
    Posted via Mobile Device
     
  6. rcreech

    rcreech Sponsor
    Male, from OHIO
    Posts: 6,046

    How do u get this being negative
    Where did I bash anyone
    Lol

    Not taking advantage of the customer is what makes us great
    Posted via Mobile Device
     
  7. rcreech

    rcreech Sponsor
    Male, from OHIO
    Posts: 6,046

    Lol

    If the customer irrigates then we will offer a 5th app

    In Ohio summers apps r not usually needed
    Posted via Mobile Device
     
  8. rcreech

    rcreech Sponsor
    Male, from OHIO
    Posts: 6,046

    Ok...

    I have 30 seconds

    It would take 2 minutes if I covered everything u just said
    Lol
    Posted via Mobile Device
     
  9. kbrashears

    kbrashears LawnSite Senior Member
    Posts: 761

    You bashed anyone doing more apps than you. Maybe their program is actually superior to yours. Maybe not. Just seems like a cheap shot.
     
  10. rcreech

    rcreech Sponsor
    Male, from OHIO
    Posts: 6,046

    Uhhhhh that is what commercials are for....

    Pepsi wants everyone to think they are better then Coke
    McDonalds wants everyone to think they are better then any other fast food
    Ford wants everyone to think they are better then Chevy
    And on and on

    I want everyone to know who Lawn Plus is

    This is far from bashing in my opinion.
     

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