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YP.com

Discussion in 'Business Operations' started by cdqat1432, Dec 3, 2013.

  1. cdqat1432

    cdqat1432 LawnSite Member
    Male, from Youngstown, Ohio
    Posts: 138

    Does anyone use yellowpages.com? This is in addition to the print ad in the actual phonebook. I have to either cancel or renew my contract and am not real sure which way to go. Some say Google trumps yp.com but my salesman says that my status on Google is because of yp.com (shocker). I know it is a lot of money. The part that bothers me is that when I search my company on yp.com (where I am a paying customer), it gives my info and all of the competition's info as well, serving up a buffet of options. I know that a lot of people say they heard about us from seeing our trucks. Maybe I should just wash my trucks more often. :)
     
  2. alldayrj

    alldayrj LawnSite Gold Member
    Posts: 3,747

    Runnnnnnnnnnnn
     
  3. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,391

    In my experience (across many companies), YP.com consistently proves itself out to be one of the worst returns on advertising dollar there is. As for the sales guy, I think it's safe to believe very little that comes out of their mouth, but the real question to ask yourself is "How much revenue did the YP.com listing generate?". That should be the answer that guides you.
     
  4. A. W. Landscapers  Inc.

    A. W. Landscapers Inc. LawnSite Bronze Member
    Posts: 1,287

    What's a "phonebook"?

    YP.com is a phonebook that is desperately trying to stay relevant…pretty sure most people would Google YP.com to find out what YP.com is…just saying.

    List your business on Google and advertise using Google AdWords.
     
  5. PaperCutter

    PaperCutter LawnSite Bronze Member
    Posts: 1,938

    When I met with a YP guy I got the sense their approach to SEO, etc was the magic basket approach. "You give us your money, we put it in this magic basket, the elves do all kinds of secret hidden stuff, and maybe more or less money comes out the other side." Nope. Not interested.
     
  6. tonygreek

    tonygreek LawnSite Gold Member
    Posts: 3,391

    I'm pretty sure that's the sales process pinned up on their cubicle walls.

    When I talk to people about their marketing budgets, one of the first questions I ask is "Do you have any Yellow Pages online ads?". If they say yes, I ask what leads and revenue has it brought in. If they can't answer, which is 9 out of 10, I tell them to dump it asap. The sad thing is how many are "afraid to" because of what YP sales weasels tell them. I've burned way too many calories, and hours, trying to deprogram people from the garbage they spew. The majority of lawnsite members work in markets where they could rather easily replace that YP.com result with their own or, as A.W. pointed out, do something as simple as create a good Google/Bing/Yahoo Local listing.
     
  7. A. W. Landscapers  Inc.

    A. W. Landscapers Inc. LawnSite Bronze Member
    Posts: 1,287

    When you create your Google Local listing and are entering your service area don't just pick a mile radius take the extra time to actually type in every individual zip code for all the areas you want to service.
     
  8. cdqat1432

    cdqat1432 LawnSite Member
    Male, from Youngstown, Ohio
    Posts: 138

    Thank you for your responses. I am just going to cut them loose. I figured out that it costs me about 18/day or 126/week (sundays included) 12 months per year. Like I said, the trucks are a better way to advertise. Door decals cost about 250 and they last at least 5 years. For 126.00 I could pay a guy overtime every week to wash trucks, get more calls because nice trucks get nice customers and I would have cleaner trucks. Now I feel better. :clapping:
     
  9. whiffyspark

    whiffyspark LawnSite Fanatic
    Posts: 6,087

    They want 6 grand a year for adveritisng now? That's hilarious
    Posted via Mobile Device
     
  10. A. W. Landscapers  Inc.

    A. W. Landscapers Inc. LawnSite Bronze Member
    Posts: 1,287

    Repurpose some of that advertising money to Google AdWords.
     

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