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How do I price fertilizer jobs?

57K views 48 replies 31 participants last post by  starry night  
#1 ·
I got my license and started spraying yards for the public this year as a side job to make extra money. Business has been great and I'm staying busy spraying for weeds and ants but I keep getting asked by ppl if I can apply fertilizer. So I guess I'm about to attempt my first fertilizer job on a 4 acre centipede yard. This is what I told the guy: I'm going to pull a soil sample to fig out if I should apply 16-4-8 or 15-0-15, looks like it'll take a little over 6lbs per 1000 square feet to put out 1lb of nitrogen on that area. That means it will take between 270 / 290 lbs per acre. I'm estimating my cost around 75 per acre if my math on the amount needed is correct. Give me some feed back on how much should I charge for this. What should my profit be and any tips would be appreciated to help me get started adding this as one of my services.
 
#45 ·
Since you dont even know what to charge…….DO NOT low ball or under cut your competitors.
You just find out tour not making money.
Looking over some prices I see for product listed here there theres a considerable mark up
For example if any pro is out there whats a bag of proscap 21-24-07 with pre emergent cost you? Just cost me $86 retail SE Mass-

what does it cost you just to get your products in hand?
Whats your time worth
Whats your operating costs
Insurance, fuel , equipment

maybe play dumb and have a few estimates on your own property. ?
 
#10 ·
If I told you guys we have a $49 minimum and $5+ per k.

You'd fall over.

Depends on what spraying or spreading at the time.

I ask customers for their trugreen reciepts. One customer has a 1200k lawn $900 with Aeration and 7 apps! Yes! Receipt said Gold package, they only applied around one gallon each visit.

Old Next door neighbor had 35k turf. $1200 year 5 apps. All liquid. Lawn still looks terrible.

Spring Green Company $380 under 10k 5 apps flat rate. 2k 5k 10k= same price and they do a lot around here, lots of mailers and stuffers and targeted letters.

Can't always price off your costs but what the market will bear. Why limit profits to be the lowest?
 
#37 ·
If I told you guys we have a $49 minimum and $5+ per k.

You'd fall over.

Depends on what spraying or spreading at the time.

I ask customers for their trugreen reciepts. One customer has a 1200k lawn $900 with Aeration and 7 apps! Yes! Receipt said Gold package, they only applied around one gallon each visit.

Old Next door neighbor had 35k turf. $1200 year 5 apps. All liquid. Lawn still looks terrible.

Spring Green Company $380 under 10k 5 apps flat rate. 2k 5k 10k= same price and they do a lot around here, lots of mailers and stuffers and targeted letters.

Can't always price off your costs but what the market will bear. Why limit profits to be the lowest?
What if I'm servicing the property (Basic lawn maintenance) including fertilization. What is the best pricing?
 
#11 ·
My minimum is $90 a treatment up to 5k sq ft and $18 per 1k after that. I won't get out of bed for anything less and everyone around me told me I was crazy for pricing that way, yet I now have right under 800 customers in 3 years this month. Pricing yourself according to others is ridiculous, offer a superior service and charge accordingly.

Edit: I do give a break on price over 25k so if price this one at $1218 per app and it's a 6 application program. If they can't afford it, then it's not the clientele I'm looking for.
 
#13 ·
I charge 4$/1k sq ft for the first acre. 2$/1k after.

43500 sq ft an acre.
If I understand your pricing, for a 352 M site (8.08 A) you would charge $791.12? I did one yesterday - granted, it was a heavy application of a MESA fertilizer - for $1,938.72. My materials alone was $122.50/acre at my cost and I marked it up a little.

I try to look at these things as "what do I need to charge to go over the area with the machine empty" then build the price from there. Once I'm spreading granular, what is in the hopper and how wide the chute is open affect the price of the application labor very little, if at all. How often I have to refill is about the only variable and at that point, for me, it's splitting hairs.

I am interested in your opinion, not criticizing you, because it sounds like you know what you are doing.
 
#15 ·
it's hard to find people that actually pay for soil service. I've only got 2 people interested this year that will do soil samples and regiments. Most just want some urea and that's all.
I used to agree. However on turf that is having troubles you need to find out what is going on. This opens the door for you to sell what is needed, and not using the shotgun approach.

To me, for the customer, it is a no brainer. Because the other way you are guessing. If however you have a heathly turf there is less need.
 
#18 ·
So find a supplier.

Figure out what a bag costs
Add 20% to that price.

Example $20 per bag is now $22.

Then multiply by 2

That's $44 per bag.

Find out your spread rate, which usually works out between 7 and 10k sq ft per bag.

If 44 bucks covers 10000 sq ft
That gives you $4.4O per 1000 sq ft.

You can measure most lawns on findlotsize.com to get your sq ft.

But most customers know there lot size, you'll learn it over time.
But you say , what do you have here? About a quarter acre?
Then guess the percent of the lot that is lawn,
For example if they have a half acre and half of it is house , driveway and patio/plant beds.
You've got 10,000 sq ft.
That's one bag
So you tell the customer $44.00

If you find a big property like an acre
That's 4 bags which is $176, round down on bigger properties, so tell them $170.

That's a super fast and lazy way to do it, but it gets you moving and you will learn the rest as you go.
 
#19 ·
So find a supplier.

Figure out what a bag costs
Add 20% to that price.

Example $20 per bag is now $22.

Then multiply by 2

That's $44 per bag.

Find out your spread rate, which usually works out between 7 and 10k sq ft per bag.

If 44 bucks covers 10000 sq ft
That gives you $4.4O per 1000 sq ft.

You can measure most lawns on findlotsize.com to get your sq ft.

But most customers know there lot size, you'll learn it over time.
But you say , what do you have here? About a quarter acre?
Then guess the percent of the lot that is lawn,
For example if they have a half acre and half of it is house , driveway and patio/plant beds.
You've got 10,000 sq ft.
That's one bag
So you tell the customer $44.00

If you find a big property like an acre
That's 4 bags which is $176, round down on bigger properties, so tell them $170.

That's a super fast and lazy way to do it, but it gets you moving and you will learn the rest as you go.
Are you adding in other factors such as chemicals ?

what if you are adding in insecticides ??
 
#22 ·
4 $ per 1000 plus 20 for labor/ gas. Thats 60$ to treat a 10K lawn.
seems low to me.

The medium sized companies here in the south east, I shopped around:
competitor 1 - 82 $ for 10k sq feet
competitor 2- 78 $ for the same
TG- 78 dollars for about 12k sq feet.
Competitor 1 again, charged 240 for an acre residential lawn.

These are residential lawns.

ON the commercial side, I spoke to the lawn guy cutting a commercial lot, about 33K sq feet. TG is charging 110. That is really cheap.

For athletic fields, the competitive cut throat range is in the 120-140 an acre.
 
#24 ·
4 $ per 1000 plus 20 for labor/ gas. Thats 60$ to treat a 10K lawn.

ON the commercial side, I spoke to the lawn guy cutting a commercial lot, about 33K sq feet. TG is charging 110. That is really cheap.

For athletic fields, the competitive cut throat range is in the 120-140 an acre.
And these require more effort and care but yet are cheapest....something is not right about this situation.
 
#26 ·
I should be certified next year...but ideally getting an employee to get certified. Only looking to service my regular customers + a maybe few extras. My idea anyway is that Staying smaller would allow the employee or myself to do (most) apps the same visit as we are there lawn mowing : which would really bump up my hourly income $$ on those lawns. Anyone do it this way ? Pros vs cons ?
 
#27 ·
I know this is an old post but I used to do it like that. Works great until you have to many lawns to cut then rush through the apps and don't do a good job. You can do it till you just can't do it anymore. Then I did it at the end of the week, say a Thursday and Friday by myself while my guys are trimming. Worked out much better and I end up doing a better job, but you will make more money if you can do it while your cutting, I just had to many lawns