Discussion in 'Business Operations' started by LakeSide Lawn and Landscape, Feb 2, 2003.

  1. LakeSide Lawn and Landscape

    LakeSide Lawn and Landscape LawnSite Senior Member
    Messages: 337

    Im going to be putting out 10,000 flyers in the next few weeks,how many calls should i recive off of these???
  2. trimmasters

    trimmasters LawnSite Senior Member
    Messages: 264

    Anyware from 25 to 100 or so
  3. Heavenly Green

    Heavenly Green LawnSite Member
    Messages: 171

    How are you putting them out?
  4. Tim Canavan

    Tim Canavan LawnSite Member
    from Houston
    Messages: 218

    where are you putting them out?
  5. tiedeman

    tiedeman LawnSite Fanatic
    from earth
    Messages: 8,745

    flyers have never gotten a high response rate from us...about 2 responses per 500. So in your case I would only get about 40

    before you do the whole 10,000 you should do sampling first. Send out about 1,000 and see your response rate from that. If there is no response, alter your flyers.

    My advice to that I have learned over the years: Small sampling first is the best choice to make.
  6. xpnd

    xpnd LawnSite Senior Member
    Messages: 378

    More important than calls is the ROI for each particular area you hit with advertising. The areas I hit are very specific based on many prior years record of ROI. Looking purely at the total number of calls I do very poor, below what is considered acceptable, but looking at signed contracts versus calls, the ratio is unbelievable. If advertising in certain areas only produce wannabe customers then those areas should be deleted after no more than two years. . On the other hand a smaller area that produces fewer calls but has a higher ratio of confirmed jobs should probably be considered for a second go around 6 weeks later. Keeping records on production or $$ made per area each year will show which areas to focus on. Getting alot of calls is nice and makes you feel good doing something. Going "to the house" with signed contracts is better.
  7. Equipguy

    Equipguy LawnSite Senior Member
    Messages: 370

    We used flyers for a direct mail and average about 2-3% response. We mail to the same zip code 4 times a year in our target markets. Keeps your name coming in the door.
  8. Andrew S

    Andrew S LawnSite Member
    Messages: 150

    Keep good records of how many,what time of year,what type of flyer etc

    this way you can improve your chances of getting a better return on your investment



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