I think the last thing Bill is doing is bringing the industry down!!! The people that are bringing us down are the ones working out of moms trunk charging $10 a lawn. He's not saying he'd charge the same he's just making a point that THERE IS NO GOING RATE!!!! Your price should reflect your overhead. If he can cut faster with his equipment, his price might be different than yours with 22" mowers, ya know?? If your making what you want to for a profit, after your overhead and other expenses, whats the problem?? I'm not going to try to make an extra $10 just to loose a good job to someone else. The people that can't price and are bringing the industry down are the ones who don't understand how to price their work and ask over and over again how do I price this kind of Job and how do I price that kind of job, etc. ITS ALL THE SAME!!! It's the people that are working just to keep their business a float. If you can make a high profit and stay below the competition's prices, why not??? It's not the same thing as lowballing.