11,000 flyers

Discussion in 'Business Operations' started by Lux Lawn, Mar 16, 2004.

  1. Lux Lawn

    Lux Lawn LawnSite Silver Member
    Messages: 2,267

    Well I'm up to a whole 10 calls from my 11,000 flyers( oh boy ).
    It seems like some people are holding them the weather is starting to get up in the 50's this week.When I put my flyers in the newspaper I did them all the same day and learned a lesson that next year maybe I should wait and do half one week and half the next but thats a year away I have a long time to think about it.
  2. justmjc

    justmjc LawnSite Senior Member
    Messages: 261

    Well, better in their hands than not. Send them too late, and it's no good anyways.

    Here's what I did this year which is doing quite well. Attack in all directions, and stagger flyer distribution from every few days to week to week. Just because your ready to sell doesn't mean they're ready to buy. But, get it in front of their face a few times, and you'll have a better chance than joe smo only once.

    I've got my standard paper ad which has done it's job. I've passed out 1500 full color flyers, which have paid for themselves. I have 3500 left to go. These go to target areas.

    Along with that, I have 11,000 b&w inserts going into the paper next week, and another 11,000 going to the same area roughly about 2 weeks after. Along with these inserts and my paper ad, I'm putting in a 2x3 display ad in the local paper. I'm hoping for 50+, but time will tell.
  3. Lux Lawn

    Lux Lawn LawnSite Silver Member
    Messages: 2,267


    It sounds like you have a lot of advertising going out good luck.
    I think you will get your 50+ know problem.
  4. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Messages: 4,771

    I took an ad out in the paper last weekend. I was receiving calls all week and every day. It rained Friday and Saturday and received no calls. I think it does matter when they receive them...as far as the weather goes. I have 5000 professional looking postcards going out soon. I hope that they do not fall on a rainy day.

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