So I started mowing mid-June 2010. The first two weeks of June I bought all the equipement listed below in my signature line. Temps at the time in my area were around 105 most days with higher heat indexes. The only ads I ran were in the local newspaper classifieds, cheap ones, you know, "Beat The Heat" and so on. I retired at 40 from the real estate boom, but I've been working a full time "Retired Guy" job for the last 2 years (I'm 45 now) so I was only able to mow 3 days a week, Friday, Saturday, & Sunday. What I ended up with at year's end was 12 weekly residential accounts that average 1 acre in size, and 1 commercial account that's 7 acres in size. I mowed all of these weekly until mid October. Like most who are just starting out I also got a lot of one timers, the ones that no other LCO wanted, most were 2 foot tall or taller when I got there, and like most I under-charged for these at first. Since I started right, legal, insured, I was also able to get in with my city and mow for them. Around here you either keep your lawn mowed or the city will send me to mow it for you, at my price. What did I gain? All of my equipement is paid for except the truck, other than that my business has no recurring equipement debt for the coming 2011season. I have land and a barn that serves as my shop. On top of this I have almost $5000 left in my business account, and this is after all regular business expense. What did I lose? 1) A boss, a "retired guy" job that I didn't want to begin with (my wife is hispanic & thinks I'm suppose to die while working just like her Dad and Brothers are doing), stress, headaches, an 80 mile round trip commute, and a general pissy attitude most of the time. I guess I'm just not cut out to be a 9 to 5 job guy. Other than my military service I've always worked in my own business. 2) 45 pounds! I went from 245 to an even 200 in a little more than 90 days, awesome! So that's how my first experince in this biz went. If you started in 2010 how did you do??