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2nd year goals-too high?

Discussion in 'Lawn Mowing' started by NelsonLandworks, Mar 11, 2005.

  1. NelsonLandworks

    NelsonLandworks LawnSite Member
    Messages: 131

    My sister (partner) and I had a meeting about what our second year goals are.

    This comming year will be the second full year that we have been working. Last year was an experimental year basicly. while we took it serious we spend a lot of time getting things right, taking the time to learn it and get things down so that this year we can go out in full force with an idea of whats going on.

    Of course we'll still be figuring things out, thats all part of it. But we will have a good idea of what to do, and we'll have a year to compair too.

    When we talked about our total sales for this year she was sure we would make $5,000 more then last year, but no more then that. I was thinking 10-12,000 more. Do you think I'm being too unrealistic?

    I came up with this number because we will know how long things will and won't take us, we won't be "winging" much and will be more focused.

    Do you guys think I'm setting too high of a goal? Thanks
  2. twins_lawn_care

    twins_lawn_care LawnSite Senior Member
    Messages: 932

    it might be easier to think in terms of percentage increase.
    or, let us know how much you guys made last year.

    $5,000 is not much of an increase for a company grossing say $500,000

    but is a huge difference to a company that made $3,000 last year
  3. pjslawncare/landscap

    pjslawncare/landscap LawnSite Bronze Member
    Messages: 1,410

    Cant tell u from your post, need more info here. How many accounts did you have last year? what equipment did u have last year? How much and what kind this year. What type of accounts have u been doing and what type will u likely do this season? Adding any new services? Your region plays a major role in success (compitition).
    Tell us more about u
  4. bobbygedd

    bobbygedd LawnSite Fanatic
    from NJ
    Messages: 10,178

    2nd year goal w/sister as partner= 1)remain on speaking terms. 2) don't starve
  5. CuttingCrew

    CuttingCrew LawnSite Member
    Messages: 193

    Now thats good advice Bobby!!!
  6. NelsonLandworks

    NelsonLandworks LawnSite Member
    Messages: 131

    last year we made just shy of 30,000 in sales. We did all residential work. Mostly maintenance (mowing, weeding, pruning, mulching ect). We baught a new snapper 44" ztr, a few weed wackers, and a bunch of hand tools. EDIT, just thought of more stuff, we baught 2 back pacl blowers our first few months as a busniess in 03', and this fall we baught a leaf vac. for the truck

    this comming year we plan on taking on two commercial accounts, we have a few more residential accounts lined up, and who knows how many more will call in the spring.

    My sister wants to go in the direction of garden restoration and small landscape contruction, while I want to go in the lawn maintenace direction, so we'll end up having our own crews down the line.

    For competition we have one other lawn maintenance company in town. He's been here for just shy of 15 years, has lots of accounts but is loosing them to us because of his drinking.

    there are two landscape contruction companies in town, but I don't know how much work they actuall do in town.
  7. NelsonLandworks

    NelsonLandworks LawnSite Member
    Messages: 131

    lol, things aren't like that with my sister and I, oddly enough. We get along fine, and disagree on things like any partners, but we work it out and move on.
  8. PTP

    PTP LawnSite Bronze Member
    from Tulsa
    Messages: 1,398

    Since I don't know what you grossed last year, this is kind of a shot in the dark.

    I would think that with two people you could easily gross 20k part time. Using that as a base, I think that it is very reasonable to be able to double that. Of course, there are a whole bunch of factors that I don't know about
  9. pjslawncare/landscap

    pjslawncare/landscap LawnSite Bronze Member
    Messages: 1,410

    Well you should easily make much higher than 5k more than last year if you got it down. Many co double their first year revenues
  10. promower

    promower LawnSite Bronze Member
    Messages: 1,233

    I agree with pjslawncare. I think 100-150% increase would be a good goal for this.

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