3,000 or 4,000 postcards?

Discussion in 'Business Operations' started by MJK, Dec 21, 2007.

  1. MJK

    MJK LawnSite Senior Member
    Messages: 356

    I want to add 20 more accounts, I just don't know if I should make 3 or 4 thousand postcards? What have you guys had experience with? I know a 2% response rate would be good at 2,000 with the hopes of signing half, but 2% seems to be pretty good. What do you guys think?
  2. MJK

    MJK LawnSite Senior Member
    Messages: 356

    Anybody care to chim in on this situation?
  3. dwlah

    dwlah LawnSite Senior Member
    from Argo Al
    Messages: 558

    How many places do you have to send out to?
    Id make sure I had enough to send one to everybody at least twice
    Just my .02
  4. P.Services

    P.Services LawnSite Fanatic
    Messages: 6,319

    i am sending 30,000 out to try and get 50 accounts if that gives you an idea.
  5. privatelawn

    privatelawn LawnSite Senior Member
    Messages: 301

    30k for 50 accounts sucks... My last mailing I sent 2000 and gained about 30, will be sending 10k in february
  6. P.Services

    P.Services LawnSite Fanatic
    Messages: 6,319

    michigan is very competitive to say the least.
  7. MOturkey

    MOturkey LawnSite Silver Member
    Messages: 2,781

    If you don't mind me asking, what does it end up costing you guys per card, mailed? Thanks. Neill
  8. cpel2004

    cpel2004 LawnSite Bronze Member
    Messages: 1,415

    Privatelawn you have to understand your area. Orlando is like the land of milk and honey for a lawn man. It doesnt take that much because demand is ahead of supply. That is why I dont understand why the pricing is what it is in Orlando for most very poor. I guaranteed if I would move there I would be 15 to 20 % higher than most and I would have to turn down new accounts.
    As an industry we under price the value of our services to get business way too often, when I first started I did it but i didnt know better, but not any more I dont over charge but I charge accordingly. The problem is non educated operators, and these problems will occur whenever the "ease of entry" is low.
  9. MJK

    MJK LawnSite Senior Member
    Messages: 356

    You really think i need to send out about 15,000 postcards, most likely twice to get about 20 accounts? Its almost not even worth the cost.
  10. lawnjockey56

    lawnjockey56 LawnSite Member
    Messages: 227

    all you guys say that when you come to fla

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