I have been spraying for the past few years and really want to build my app business. I have been seeing great results, very good customer retention, and few call backs. All this while using a 6 app program. As I get ready to budget advertising and evaluate pricing for the new year I keep wondering about adding a 4 app program. Do you think that 4 apps in a growing season that last from March-October/November would be worth it? I'm figureing it might reach some people who might not want the detail of a 6 step program or just attract more cheap ones!! I see the potential for apps in my city and am one of the few who does them, but can't seem to grow it like I hoped. I'm planning on a big direct mailer in late winter and include some discounts or specials to attract people.