some local competitors here are doing mowing for $40 a month. WTH? that CANT possibly be right, I mean, when you're charging that much monthly, you're making practically nothing unless you've got somewhere around half the town as customers. I dont get it. anyone got some ideas. I suspect since I heard this from my boss who is an arborist, its a miscommunication, but I dont know. how can someone be in business if they're charging that a month?