a friend called, and asked about lawn service. i told him no. my reasoning was i just don't like doin it with friends. some time went by, he called and called again, pleading will i just please cut his grass. i agreed, cus i felt bad for him. i came to find out-he called several other companies after i turned him down. the results were as follows: out of the 10 or so " middle level" companies, only 3 returned his phonecall, and only one showed up for an estimate. this one, turned him down, because he requested that in the summer months(july/aug) it get cut only once or twice a month, it never grows at all. the guy turned him down. now, out of the 10 or so "high level" companies, the following occured: they either had a secretary answer the phone, and if not, they all returned his call promptly. they ALL HAD a waiting list, anywhere from 3-6 months. two of them, asked him to fill out an aplication, and if he qualified, they'd put him on the waiting list. amazing. i can't imagine being so booked, that i need to put a 15 minute grasscut, on a waiting list.