Wow, this thread is getting just as much attention as another thread started on the same topic about two weeks ago. Both threads have no shortage of negative opinions about the John Deere entry of Z-riders into the consumer market. The other thread had pictures of a package deal on HD, trailer, mower, trimmer, blower -- all for less than $5,000, I seemed to recall. Most likely, the equipment on the trailer is far more capable, far better than the equipment than 80% of us had when we started.
Why are so many so uptight and quick to be critical of a new offering to the market? Why wouldn't JD bring new products to the market? How often do we read threads on LS lamenting, "... why don't these guys doing the manufacturing make this ...?", "... why don't they give us that piece of equipment ....?" And, the list goes on.
If an LCO feels threatened by these new offerings, then perhaps it is time to evaluate the business model, the business plan, kinds of services offered, etc. New products are offered for starter LCOs or homeowners every year, and the same moanings are heard. Yet, how many threads are posted in the Getting Started section, "... just getting started with my business ...," "... what equipment to buy for my new business, ...." This means that there is no shortage of those believing they can make a business out of lawn mowing, or other lawn related services.
Many manufacturers make new products for a specific market. In making those new products, they are looking for balances of price points, product longevity, product service, usefulness, etc. In the case of the EZ-trak, a consumer grade engine has been used, a mowing deck that has been around for years and years (proven, parts available) has been used, and perhaps even some parts that were metal are built with plastic (don't know this to be a fact). But, so what? They are offering a product to meet certain criteria, such as price point. What other manufacturing company doesn't do the same thing? How many models of automobiles does GM, Ford, Toyota, Lexus, offer? Why?
I first saw this new mower in the showroom at the JD dealer when getting some parts in early January. I scanned over it, and the sales person who sold me my 717A walked past. He knew I was not interested in buying, but just knew I had an interest in equipment. They have a showroom full of garden, lawn and estate tractors, and sell many, many units each year. His comment to me, "... we will sell them out as fast as we can get them in here."
Clearly, he is very confident that he has a piece of equipment that will tickle the interest of a class of buyer.
Rather than get up tight about the manufacturing companies coming out with new products that might, yes, MIGHT, impinge upon our plans, let us devote ourselves to time and effort building a business that will be best for us.