I have been tracking my expenses and sales from service magic this year, and so far I have gotten 19 leads, some exact and some sent to other pro's, I have had call backs from 7 leads, bid 5, closed 2 for around $3300. my fees for the leads have been $290. so while I hate the leads that waste time and I get charged for, in the end, $290 for $3300 is a fair return on marketing investment. I will be working on my member home page there with photos and getting clients to post reviews, so to create more exact match leads that only go to me. another way to look at this is would I be happy spending $10,000 bucks to get 100k in sales. Of course the answer is yes. Having leads sent to text helped me loads this year in noticing leads and calling folks quick. one thing to watch is leads often are mis classified as a business lead and cost 20 bucks instead of 13 for a residential. in the description they mention they want lights on their home, but they click the holiday lighting installed for business. you have to call service magic to get that 7 bucks back.