This is my first year advertising in the local free paper. Im going to buy a 2x2 space inside the paper. What should I put in the ad. Should I keep it simple like: Lawn Mowing Quality Work Guranteed Phone # or Should I have my company name and services. My main goal is to gain mowing accounts. Im just trying to see if anybody else has an opinion of what works better or if it doesn't make a diifference. Or whats a reasonable incentive i could use in the ad?