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Ads That Work Best?

Discussion in 'Business Operations' started by MIKEJ, Feb 2, 2003.

  1. MIKEJ

    MIKEJ LawnSite Member
    Messages: 27

    A little feed back would be appreciated. I have ads in both local papers and the yellow pages and have gotten pretty good response from them, but still feel like I am not the getting the most out of my advertising budget. Anybody have any proven winners they have used in the past to get the phone ringing more.Thanks guys
  2. kutnkru

    kutnkru LawnSite Silver Member
    Messages: 2,662

    Flood the areas you wish to target with DoorKnockers!!!

    Start putting them out now for mowing and then hit them again about 3 weeks after the season starts for mowing work. Then you should hit them once again for shearing & pruning about mid-late May for June/July work. Then hit em yet again in June and July for late summer seeding work.

    Once you have your name out there and people have seen your truck(s) the calls will definitely follow for sure.

    Its best to flag for upcoming services. I keep flyer/pamphlets in the trucks at all times and when someone asks for a biz card hand 'em a flyer for upcoming work, etc.
  3. lawncare3

    lawncare3 LawnSite Bronze Member
    Messages: 1,981

    Fliers, Fliers, Fliers. And it's all about time.
  4. pilotcoplawnboy

    pilotcoplawnboy LawnSite Member
    Messages: 138

    Flyers have seemed to work best after word of mouth. Most of the people who are calling now say that they recieved my flyer back in early Jan. And the website has a great impact on helping people who are interested. This way they can feel you out without having to call you right away. They want to know what you do and who you are. I will have to say though, flyers are my biggest help.
  5. MIKEJ

    MIKEJ LawnSite Member
    Messages: 27

    How costly are flyers to get printed and do you get a special rate for bulk mailing? How do you choose your sending area . I am not real sure how this hole thing works. Thanks
  6. lawncare3

    lawncare3 LawnSite Bronze Member
    Messages: 1,981

    If you but over 6oo @ kinkos they are about .03 a piece. I am probally going to print out about 3,000 and it will cost $125-130 plus you have to buy better paper about 25#. This will cost about $25 more but, it's worth more. I know word of mouth is the best you can get, just get a few good customers and then go from there. Good Luck.;)
  7. Equipguy

    Equipguy LawnSite Senior Member
    Messages: 370

    We like direct mail to the same zip code 4 times during the season. We find people keep the flyer and remember our name better with repeated mailings.

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