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Advertising – Keep It Simple Stupid?

Critical Care

LawnSite Bronze Member
Location
Central Oregon
Which one is more effective, advertisements that explain in detail everything that you do, or the “keep it simple stupid” advertising that basically just has your logo and a catchy phrase?

I’m beginning to think that you first catch fish by luring them in with bait, and once they are on the line then you reel them in. Know what I mean? The idea of keeping it simple, but visually enticing, is making me rethink my advertising. Anyone else agree?
 

charlies

LawnSite Senior Member
Location
earth
i think the key is to catch their eye before it hits the trash can.
 
OP
Critical Care

Critical Care

LawnSite Bronze Member
Location
Central Oregon
Yep, that article pretty well sums it up, Gopher! Simple and often seems to be the tool.

I was thinking however, that with flyers, brochures, and pamphlets, the simple and often rule interestingly enough may not work.
 
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