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Advertising – Keep It Simple Stupid?

Discussion in 'Business Operations' started by Critical Care, Apr 10, 2004.

  1. Critical Care

    Critical Care LawnSite Bronze Member
    Messages: 1,654

    Which one is more effective, advertisements that explain in detail everything that you do, or the “keep it simple stupid” advertising that basically just has your logo and a catchy phrase?

    I’m beginning to think that you first catch fish by luring them in with bait, and once they are on the line then you reel them in. Know what I mean? The idea of keeping it simple, but visually enticing, is making me rethink my advertising. Anyone else agree?
  2. Gene $immons

    Gene $immons LawnSite Bronze Member
    Messages: 1,028

    I don't think tons of info is necessary at first. Some of my best advertisments have been 10 words or less.
  3. charlies

    charlies LawnSite Senior Member
    from earth
    Messages: 587

    i think the key is to catch their eye before it hits the trash can.
  4. jajwrigh

    jajwrigh LawnSite Bronze Member
    Male, from Martinsville, IN
    Messages: 1,405

    Remember that word of mouth is the best free advertising that you can get!
  5. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Messages: 4,040

  6. Critical Care

    Critical Care LawnSite Bronze Member
    Messages: 1,654

    Yep, that article pretty well sums it up, Gopher! Simple and often seems to be the tool.

    I was thinking however, that with flyers, brochures, and pamphlets, the simple and often rule interestingly enough may not work.

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