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Advertising Dollars

Discussion in 'Starting a Lawn Care Business' started by Wells, Oct 27, 2003.

  1. Wells

    Wells LawnSite Member
    from SLC UT
    Messages: 0

    Where is the best place to spend your advertising dollars? Would you try door to door flyers, specific area mailings, newspapers, phone book, radio, etc. What have you tryed in the past that has generated the best results? Any help in this area would be appreciated.
  2. Rustic Goat

    Rustic Goat LawnSite Bronze Member
    Messages: 1,194

    From my experience/results.
    1- Direct mail fliers.
    2- Door hangers.

    With either, you're able to accurately target your chosen area of work.
    Be prepared to think in the thousands for best results.
    Make it professional looking.
  3. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Messages: 4,040

  4. Collegiate

    Collegiate LawnSite Member
    Messages: 118

    Where do you get your mailing list for direct mail fliers? Do you take the time to go out and make up your own list or have you bought a list from someone else?
  5. Warthog Lawn Care

    Warthog Lawn Care LawnSite Member
    Messages: 8

    wells-if you don't have anything to do i.e. rainy day, bored after dark print off a bunch of flyers, drive around and stick them in newspaper holders below the mailbox it sounds dumb but me and a buddy did it and had to turn people away. also pretty cheap
  6. Collegiate

    Collegiate LawnSite Member
    Messages: 118

    i have done that several times. right now i get one or two calls a week. many of the leaves have not fallen yet in virginia. do you think they are waiting for them all to come done?

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