Online Events For Landscapers!
With GIE+EXPO cancelled, virtual education and product launches are filling up the fall. Check out dates for Caterpillar, Exmark, NALP, and more. Click here to learn more.
Man I have had great sucess in our local paper, this year I put an ad in the local yellow pages which I have had already 3 calls (very expensive), and internet website (website only works as an extra tool in addition to print advertising and is great for up selling services to existing customersby offering seasonal specials on services . But by far the best advertising is on our trucks, word-of-mouth and referrals.
Yellow pages by far. I used to swear by flyers, but since day one with the yellow pages i will never go back. Its the most expensive, but will worth it. Mine is about $400 a month. It depends on size, and the amount of books delivered, population.
Radio ads work well for us, the yellow page ads are a waste IMO b/c everyone who calls has usually shopped everyone else on the page, and are usually looking for bottom line,period. I just signed for a local "weekend" extra newspaper ad( 4 X 6") that runs every Saturday, and for Mail Marketing Systems direct mail ( the ad runs on the "have you seen me?" missing children flyer)targeted by zipcode for 20K houses each mailing for four mailings.I just about doubled my advertising costs from last year in February of this year alone. Gotta spend it to make it...