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advertising dollars?

What is your preferred advertising method ?

  • Ad in local paper

    Votes: 9 37.5%
  • Flyer in local paper

    Votes: 3 12.5%
  • Doorhangers

    Votes: 5 20.8%
  • Yellow Pages

    Votes: 6 25.0%
  • Postcards

    Votes: 1 4.2%

  • Total voters
    24

CNYScapes

LawnSite Senior Member
Location
the south
For you guys who actually spend a couple thousand a year on advertising, where do you get the most bang for your buck?
 

DanTheGrassman

LawnSite Member
Location
Canada
Man I have had great sucess in our local paper, this year I put an ad in the local yellow pages which I have had already 3 calls (very expensive), and internet website (website only works as an extra tool in addition to print advertising and is great for up selling services to existing customersby offering seasonal specials on services . But by far the best advertising is on our trucks, word-of-mouth and referrals.

Thanks, Dan
 

lawnman_scott

LawnSite Fanatic
Location
st pete, FL
Yellow pages by far. I used to swear by flyers, but since day one with the yellow pages i will never go back. Its the most expensive, but will worth it. Mine is about $400 a month. It depends on size, and the amount of books delivered, population.
 

robertsturf

LawnSite Bronze Member
Location
Independence,Mo
I use direct mail advertising. A company called Valpak , they do the artwork mailing etc,. I pick specific zipcodes to target , they do the rest. It is a little pricey but the calls I get a very good.
 

impactlandscaping

LawnSite Silver Member
Location
Morgantown, WV
Radio ads work well for us, the yellow page ads are a waste IMO b/c everyone who calls has usually shopped everyone else on the page, and are usually looking for bottom line,period. I just signed for a local "weekend" extra newspaper ad( 4 X 6") that runs every Saturday, and for Mail Marketing Systems direct mail ( the ad runs on the "have you seen me?" missing children flyer)targeted by zipcode for 20K houses each mailing for four mailings.I just about doubled my advertising costs from last year in February of this year alone. Gotta spend it to make it...
 

DUSTYCEDAR

LawnSite Fanatic
Location
PA
local payper and direct mail coupons like moneymailer and a few others all work well most band for the buck
however i spent 16,000 last season and got back verry little response? :angry:
 
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