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Advertising for 2013

Discussion in 'Business Operations' started by ryan41, Dec 11, 2012.

  1. ryan41

    ryan41 LawnSite Senior Member
    Messages: 326

    What are you guys planning on doing for advertising next year?
  2. T Scapes

    T Scapes LawnSite Bronze Member
    Messages: 1,224

    I am ordering door hangers 3000-4000 just debating on how many. Also something that worked for me ill be doing again. I ordered company shirts and gave them to friends and actually picked up some work that way. 1 jobs profit i had covered the shirts so ill be doing that for sure. Also theres a newsletter that goes out for a local youth sports club that goes out to 2800 familes it cost $100 for 2 weeks so ill be doing that(my mom also runs the news letter) ill start with that and go from there
  3. cpllawncare

    cpllawncare LawnSite Silver Member
    Messages: 2,659

    Continuing with angies list it's by far our best ROI.
  4. Fert33

    Fert33 LawnSite Member
    Male, from Central Pa
    Messages: 133

    Door hangers for us, and probably a postcard in April and May to target new customers during peek weed control time. We also have a local coupon clipper magazine that has a rather large circulation. The Jury is still out on that, it's expensive.
  5. T Scapes

    T Scapes LawnSite Bronze Member
    Messages: 1,224

    thats why i like to stay away from newspapers and clipper mags and such. I thought of the shirt idea and had 23 calls from them. for what i get the shirts for it doesnt make sense to do much paper advertising and ive had some good luck with it. Its not a bad second form after door hangers. mobile advertising
  6. tonygreek

    tonygreek LawnSite Gold Member
    Messages: 3,830

    Even if you don't have a web site, hop online and create Google/Yahoo/Bing Local pages.

    If you do have a web site, you still want to create those sites if you haven't done so, as well as spend the off-season researching and tuning up your site to capture more customer leads. Not on page 1 of the search engines? Look at your competitors that are ahead of you, figure out why, and adjust accordingly.



  7. Adeas Printing

    Adeas Printing Sponsor
    Messages: 602

    Check out A'Deas Printing for any of your printing needs. www.adeasprinting.com We have specials going on alot, we do door hangers, post cards/direct mail, business cards and many other things. Check out the website for some of our specials and if you have any questions or want some pricing just let me know! My name is Glenda, my email is glenda@adeasprinting or you can reach me at 1-866-778-4254.
  8. Ducke

    Ducke LawnSite Senior Member
    Messages: 353

    I do a lot of networking over the winter at least 2 or 3 meetings a week and then I just let word of mouth do its work I gained 16 new customers that way last season . I will also be doing a Post card mail out to target neighborhoods and I will put a referral sheet in with the renewal letters offering a free aeration for anyone that signs up a friend or neighbors for a year contract.
  9. ryan41

    ryan41 LawnSite Senior Member
    Messages: 326

    I am planning on getting some postcards made up by PLAN-IT Graphics. I am going to try the USPS every door direct mail thing this year. It sure saves a lot of money i crunched the numbers. .14 per card. I am planning on sending out 5000 in spring
  10. JContracting

    JContracting LawnSite Bronze Member
    Messages: 1,878

    Postcards & mailing them with USPS. I've done doorhangers and they didn't really have a good ROI. I'll NEVER do fall/winter services doorhangers again, 2 years in a row and ZERO ROI. Talking with my neighbors has done well for referring but none of my existing clients (outside my neighborhood) have referred me. Craigslist has surprisingly worked well & even though I deal with 5x more cheap a$$es, I've gained some very good long term clients on it. As well as my listing on google maps, when you google (insert service) and my city, my company comes up in the top 3 listings. Doorhangers (for me) take an insane amount of time to get out and I've found that unless you are starting out in your first year and you don't have a whole lot stuff going, your time is better spent working on your business and developing other advertising strategies.

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